Work Continues on Apple's Second Berlin Store in Eastern Part of German Capital

[MacRumors]

While the German cities of Cologne, Hamburg, Munich, and Frankfurt have more than one Apple Store, the capital Berlin has only one – Apple Kurfürstendamm, which opened in 2013. That looks set to change soon, however.

Render of 43-45 Rosenthaler Straße by project developer Values Real Estate​

Speculation that Apple could settle in the eastern part of Germany's largest city has been around for several years, but recent construction work at a site in the Mitte district purchased by project developers Values Real Estate has offered up concrete evidence to indicate the exact location of Apple's second Berlin store.

iFun.de reports that Apple is preparing a second store in the eastern part of Berlin, at 43-45 Rosenthaler Straße. Values Real Estate announced in 2018 that it would tear down several old GDR buildings in Rosenthaler Straße and create a new three-part building, with office, residential and business shares in the vacant space.

The construction site is close to the Spree river, within walking distance of Alexanderplatz, and was recently covered in the kind of black wood paneling that Apple has used before. The large glass fronts that extend from the ground floor to the second floor of the neighboring buildings are clearly reminiscent of Apple's store aesthetics.

Photos depict the recess in the large glass front above the entrance door that's needed to install the luminous Apple logo. Other shots suggest that while construction is progressing, the opening of the store is likely months away yet.

Article Link: Work Continues on Apple's Second Berlin Store in Eastern Part of German Capital

 

[chriscl]

Dear Tim,

Please also build another one in central Stuttgart; it’d be much easier than having to travel out to Sindelfingen.

thanks!

 

[SurferPup]

Eines Tages möchte ich einen  Store im östlichen Sektor von Berlin besuchen.

 

[nothingtoseehere]

This is a location that - how shall I put it? - suits Apple. The proximity to Alexanderplatz is one thing, much more close is Hackesche Höfe. This area is very popular with affluent young and middle-aged urban people, including tourists, so it fits into Apple's target audience.
Given the sad condition of the coronavirus vaccination campaign in Germany, it will not matter when the construction work takes several more months...

 

[qoop]

There's so much graffiti in Berlin now. Horrible to see. Any development that delays even more graffiti is good news

 

[otternonsense]

That would be handy. The queues for the Kurfustendamm store service are ridiculous.

 

[bluespark]

This is a location that - how shall I put it? - suits Apple. The proximity to Alexanderplatz is one thing, much more close is Hackesche Höfe. This area is very popular with affluent young and middle-aged urban people, including tourists, so it fits into Apple's target audience.
Given the sad condition of the coronavirus vaccination campaign in Germany, it will not matter when the construction work takes several more months...

I hate to see this area gentrify, but it has been for a while, and I certainly agree that it's a good spot for Apple.

 

[hamburg040]

Hier ist der deutsche Kommentar, den du suchst

 

[macdrej]

Fun fact: the red building on the corner of the second image is where MacRumors and others speculated 5 years ago that Apple would build their store. Apple has had their eye on this area for a quite a while.

 

[Dom_]

Great! So there's still not a single Apple Store in the northern half of Bavaria, an area of 35000km2 and a population of more than 5 million people, but now 2 in Berlin, roughly 8km apart.

 

[qoop]

I looked up VALUES Real Estate (yes, their caps, not mine) and every single one of their developments makes you yearn for an earlier time. Town centres should be more than just row after row of dismal corporate lumps.

 

[08380728]

Oh yeah, nice location, although Potsdamer Platz would have also been ideal, if a new product is released the queue could line up in the Tier Garten 🌳🌹🌳

 

[WRONG]

There's so much graffiti in Berlin now. Horrible to see. Any development that delays even more graffiti is good news

WTF are you talking about, have you any idea how many graffiti there are in Berlin, and how important they were and still are for the history and the culture of this city?

 

[chad.petree]

Hmm as far as I know there is only one apple store in Hamburg, please correct me if I'm mistaken

 

[colmaclean]

Been wondering what was going on that site since they demolished the old building which contained one of my fave Imbiss (All In One).

Like others have said, hopefully it eases the traffic at the Ku’damm store.

 

[Burebista]

If only european prices were a tad more palatable...I remember walking into the Apple store on Kudamm a couple of years ago, and noping right back out of it

 

[Gwendolini]

If only european prices were a tad more palatable...I remember walking into the Apple store on Kudamm a couple of years ago, and noping right back out of it

That's where Cyberport came into play. I got many of my Macs for 200€ less than Apple offered them at, though that hasn't been that way for a year or two. The last two Macs I got from Apple directly, as no one offered them cheaper.

And good to see them building an Apple Store in the East. At least now you can buy a Mac, watch a strange unknown movie and then get a prostitute to give you a hug, all within walking distance.

 

[joecomo]

great location - spares the trip to the west (Berliner hate to leave their “Kietz”)

 

[ggx12]

If only european prices were a tad more palatable...I remember walking into the Apple store on Kudamm a couple of years ago, and noping right back out of it

so true - esp. compared relative to cost of living or average salary levels, prices can be seen as out of control. That being said, I will not trade almost free healthcare and education for cheaper technology.

 

[Jandalf]

Ick find dit jut...

 

[qoop]

WTF are you talking about, have you any idea how many graffiti there are in Berlin, and how important they were and still are for the history and the culture of this city?

Look how angry you are. Calm down.

 

[Kiro]

Two in Berlin, and still none in the better-Berlin -> Leipzig... apple should really put a store into the mainstation or near the market in the middle of the city.

 

[benniberlin]

Lets have a bet on how many times a day an affluent idiot will block the TRAM with his car parked in 2nd row...

 

[Mr.Brossard]

Very austere, like a good DDR building should look.

 

[Somian]

Two in Berlin, and still none in the better-Berlin -> Leipzig... apple should really put a store into the mainstation or near the market in the middle of the city.

Yeah, I used to live in leipzig. Lots of hipsters. I don’t understand why there’s no apple store. But Dresden is only half an hour away (if you floor it on the Autobahn with Y-rated tires). Would be more environmentally friendly to just open an Apple store in Leipzig...

now I live in a city in the midwest with >250k pop and the next apple store is ~2 Hours away... 😑