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Rybold

macrumors 6502a
Original poster
Jun 23, 2008
960
0
California, USA
"YouTube said it will begin showing full-length television programs in addition to its shorter video offerings to generate ad revenue.

The Google Inc.-owned Web site said the deal is to begin with shows from CBS Corp., including "The Young and the Restless," "90210," "Dexter" and "Californication." YouTube said it is in discussions with other media partners"

http://online.wsj.com/article/SB122366964694723851.html?mod=yahoo_hs&ru=yahoo
 
"Hoffner said that CBS will be selling it own advertising inventory via the new YouTube service.

Google's move to present full-length shows on YouTube comes shortly after the company began a separate effort earlier this week to add shopping features to the service, by enabling users to click on links beneath videos to make related purchases. "

http://www.marketwatch.com/news/story/google-taps-full-length-shows-bolster/story.aspx?guid={547CCA18-BFA1-404A-BEB0-61EF4665EC1B}&siteid=yhoof
 
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