From what I've heard and deduced Apple is obviously going to skip the TV completely and offer a post-TV experience in a holographic format thats light years ahead of anything the competition is currently working on, George Lucas is already working on the remastered-remastered-Digitaly remastered-3D remastered 2D remaster with added Remastered digital enhanced scenes including the one where neither han no greedo shoot first but instead space aliens drop off indian jones who shoots greedo and tells han solo he is his long lost father for the format as we speak.
The Huge Data centre they built recently is housing Steves Jobs consciousness and is now online and aware and will begin assimilating the planet.
and i think my rumour is just as reliable as any until proven wrong.
Id buy and apple branded TV IF and only IF, it was competitively priced, until then, ill stick with my Hacked Apple TV 1 with the 8TB drobo hanging of the back of it with an ever growing library of TV shows and Movies.
The apple TV 2 was a step backwards IMO, no HDD, no local storage, i like the fact i can load up movies and tv shows, unplug the device, and take it to a friends for movie and pizza night, can't do that with digital media if its tied to your TV set or a streaming only device without a load of hassle.