Ah, OK, thanks. If that's true (like how the handled the 6/6+ reservations), then that's great. I presume you'd even be able to try it on then before purchasing?
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Angela Ahrendts: 'The Days of Waiting in Line' at Apple Stores Are Over
- Thread starter MacRumors
- Start date
- Sort by reaction score
Ah, OK, thanks. If that's true (like how the handled the 6/6+ reservations), then that's great. I presume you'd even be able to try it on then before purchasing?
First the consumer segregation of class, retail employees giving style tips, now this. I'm not really liking Angela.
Last edited:
what the hell is this woman smoking? i want an apple watch. i don't have a credit or debit card. i want to pay cash. i'm happy to reserve online and pick up instore to ensure i get what i want but if i can't i'll be sending an email to t.cook@apple.com and letting him know i'm not happy
(and before you say it i know tim doesn't get the emails personally - but i have also had a good response the one other time i used that address when i was left to sit for 45 minutes after an appointment time after reserving an iphone 6 online)
(and before you say it i know tim doesn't get the emails personally - but i have also had a good response the one other time i used that address when i was left to sit for 45 minutes after an appointment time after reserving an iphone 6 online)
and probably not enjoy losing to the aussies at cricket (sorry.. as an aussie i couldn't resist)
Huh? You expected to see a huge line the day before the iPhone 6 launch?
Most people who line up just get up early in the morning. Staying overnight in a tent is particularly hard core, even for Apple fans. Also, I think the Covent Garden store generates longer lines than Regent Street - simply because Covent Garden is a much more pleasant and more interesting environment to line up in!
But you may be right that Apple are discouraging lines because they're worried there won't be much of a line up for the Apple Watch.
Or, it might just be that Angela Ahrendts abhors lines. They're unbecoming of the luxury brand that she wants Apple to be.
That doesn't tie up with the message in the article though.
There are a lot of mixed signals coming out about this launch, it's all starting to get a bit confusing.
The pandora store at my local mall does this, and I think its a good idea. Only enough people in the store as there are sales people. So its not a crazy mess in the small jewelry store. I only go in once a year for a Christmas gift for the wife, so I can put up with that sort of stuff.
That doesn't tie up with the article though.
There are a lot of mixed signals coming out about this launch, it's all starting to get a bit confusing.
That really is confusing. To me it sounds like there will be zero units available at UK stores at the launch date.
Yeah, I'd wondered about that. At the end of a disappointing launch week, press releases can focus on the phenomenal success of the "no-lines" system.
"Look! No lines! Success!". Hmmm.
For the phone and the tablet and the computer this all makes sense. We have significant experience with them and the convenience of online fits well.
For the watch, however, I want to go into the store and try it on and play with it a bit before deciding. Then if/when I decide, I want to walk out of the store with it on my wrist. I don't want to be told that now that I have decided, I should order on-line and wait for it to arrive. That is pretty much going to kill my desire built up during the experience in store.
For the watch, however, I want to go into the store and try it on and play with it a bit before deciding. Then if/when I decide, I want to walk out of the store with it on my wrist. I don't want to be told that now that I have decided, I should order on-line and wait for it to arrive. That is pretty much going to kill my desire built up during the experience in store.
No wonder Apple aren't launching
Pay and iTunes in the UK.... there just doesn't seem to be enough demand, looking at the (lack of) queue..../s
Sadly over the years, the cult status of lining up for apple products has seen the faithful fans dwarfed in numbers by scalpers. From what was positive publicity for apple has turned into a negative.
I feel for the old school fans, but something must be done about these scalpers. I'd even like to see Apple invite people for launch based on their prior purchase history And registered devices.
I feel for the old school fans, but something must be done about these scalpers. I'd even like to see Apple invite people for launch based on their prior purchase history And registered devices.
That's also how I read it. I can't understand why Apple doesn't make stuff like this crystal clear and state exactly what the restrictions are well in advance of the pre-order date.
I understand this approach, but if there's not enough supply at launch online or in store, just asking, how does this help?
but what do I know?
but what do I know?
Good! I can order my Apple Watch and have it delivered to my job, without having to take off or come into work late. It's too darn hot to be standing in LONG lines. I guess its all a personal preference, but I don't think I'm ever doing the lines for new Apple products again. It was fun a few years ago, though.
"The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook."
Really? Then why can't I use the Apple Store Gift Card with the Apple Store app to buy the Apple Watch (or anything)? Very frustrating to get a gift card in anticipation of the Apple Watch launch, only to learn through excruciating support calls that the Apple Store app does not recognize Apple Store gift cards. So now I've got to take my chances on the web browser to order the watch at launch time, and we all know how that has played out.
Really? Then why can't I use the Apple Store Gift Card with the Apple Store app to buy the Apple Watch (or anything)? Very frustrating to get a gift card in anticipation of the Apple Watch launch, only to learn through excruciating support calls that the Apple Store app does not recognize Apple Store gift cards. So now I've got to take my chances on the web browser to order the watch at launch time, and we all know how that has played out.
Doed Apple really still need those? At what point does this stuff no longer become necessary? Heck for the last couple iPads releases Apple didn't even say when they would be available in store. When the iPad mini came out I went to my local Apple store early in the morning and there were zero lines and next to nobody in the store. Outside of iPhones I think the days of standing in line outside an Apple store are past their sell by date. And even with iPhone the lines now are mostly filled with scalpers/resellers.
After getting stuck inside the Apple Store for almost 8 hours waiting for an activation problem to be fixed during the iPhone 3G launch day, I'm afraid the "experience" wore a little thin for me.
too bad for you...
My guess is a few months from now when the hype has died down and Apple has a better handle on demand and which models/combinations are most popular you will be able to walk in, try one on and walk out with what you want.
Yes, I think she is missing the point that waiting in line with your fellow Apple afficionados is part of the Apple experience for some.
I was eventually well compensated for my inconvenience. Especially after they initially gave me a few free accessories to compensate the first days cock-up only to find they were incompatible with the iPhone and I had travel back into the City again to sort it all out.
With the Watch, Apple wants to project the image that it is something to be worn by the cool, beautiful and healthy.
These are not attributes which describe your typical line-waiting "Apple aficionado"