As someone else said earlier - if you want to start your own business, go for it!
I'm going to do that! The reason the FCC so heavily regulates spectrum is to ensure that it is available for startups like mine. There is no way the FCC would allow established players to run up the cost of entry. That might force new carriers to enter into one sided deals with the big four, nullifying their capacity to compete.
Seriously? Go start your own business? That's a solution to the noise, and not the problem. They are using a product (spectrum) that is owned by the citizens of the countries they operate in. Carriers are not sold spectrum, they are licensed it. Yes, we all realize that it costs money to build an infrastructure, but they should be doing so at the risk that they could go bankrupt if the people recall their license.
If you want to charge more for wireless service you really need to demonstrate how that money is returning to the people. The catch is, it has to be something the people are asking for. When there is no consequences for abusing public resources we have an obligation to become louder.