Got mine yesterday, I went for the blue.
The pairing is super simple and fast and after I connected them with the iPhone they were available on the Mac. I didn't try with Apple TV but I'm confident they'll work just fine.
Battery life is good, I'm still at 90% after about 45 minutes of usage so it should match the 8 hours they advertise. Charging is really fast, this morning in half an hour I charged them completely from about 50%, I didn't try fast yet.
I've been using EarPods for years during commute and making phone calls on the street and they don't offer enough isolation, that's why I went for the BeatsX. If they'll make in ears AirPods in the future I may buy them.
I immediately got used to the cable, is not too long and the magnets are a great idea since my BeatsX rests on my neck and I can quickly put them on to answer a call. I also love the convenience of the volume buttons, something I'd miss with AirPods.
The major downside I have to report is the power button, I have an hard time finding it and powering up the BeatsX.