So, the recent hirings make it clear that fitness/ health monitoring will be a significant aspect of the iWatch. Nevertheless, it is still difficult to see where Apple is going with this. Whenever they have succeeded brilliantly in the past--with music players, smartphones, and tablet computers--they introduced game-changing devices that redefined their respective categories. Whenever they failed to do this and instead released a "me too" offering (think Apple TV, Newton) they have been far less successful. And this is my problem with the idea of a "superwatch.' The burgeoning fitness market is already saturated with slick devices that have excellent cloud integration. For example, I use my Garmin Forerunner to track my running and cycling, and it records a wealth of data and seamlessly uploads it to Garmin's excellent site for tracking and analysis. Recently, I jumped into the Fitbit ecosystem by purchasing a Fitbit One activity monitor for overall daily activity tracking, as well as a Fitbit Aria scale for tracking my weight and %body fat. Again, the web integration and social networking aspects are extremely well done. And the space is already quite crowded with impressive offerings from many vendors. So, what will Apple bring to the table?
Of course, what my Garmin and Fitbit don't do are help me keep track of my appointments, assist me with personal navigation, provide news updates and weather forecasts, etc. I could see Apple attempting to create such a comprehensive experience in a "superwatch," but in a time when smartphones already do all these things really well, and most people are quite comfortable carrying a smartphone at all times, I just don't see what a superwatch would add to our lives. I'm hoping I'm wrong and Apple comes up with something really amazing, but we'll just have to wait and see.