Let's be honest, if I were a young kid watching an Apple keynote.
There's that old grey haired guy, sheesh he must be ancient who's running the place, and the designer from England. You know, the old fat guy.
When I was young young sheesh 30 seemed like getting old
Apple's not exactly teeming with fresh dynamic blood on stage showing off the cool products. Just a load of old guys mostly.
(If I was looking at from my viewpoint a few! years ago)
That's strange, when I watched the keynote I figured it was all about some test card and something in Chinese, I have no idea what was going on besides that...
With that clusterf*** and rather disappointing new iPhones with nothing particularly new or exciting aside from larger screens (thin that no-one wanted except Jony), a messy, buggy iOS rollout and most of the new features still missing, a watch only tech nerds and fanboys seem interested in (hell, even with the hard sell to the fashion press it's still a pretty ugly watch and seems more 2007 than 2015) it just seems to me that this is the Apple bubble starting to deflate...
I know sales are amazing and all that but the rep is still there for now, more and more people are looking to Android (myself included having been an iPhone 3G, 4, 5 and now 6 owner) a lot more closely.
I don't even know what's going on with photos on my phone any more with all the unnecessary sub-categories ("Moments", "Collections", "Activity", "Recently Added"??) and can't even delete a picture without having to delete it twice now - then there's the whole cloud thing, I've got no idea - I'm not a Mac owner so have no clue about all the tie-in and timing with Yosemite or whatever that is (like the vast majority of iPhone/iPad users in-fact). Hell the iCloud that I open on my PC randomly contains pictures I deleted from the phone (and all sub folders) some time ago, not all, just odd ones here and there - slick.
All the things that made Apple special - amazing design, build, "just works" etc are looking less and less convincing of late. They seem to lack focus (it's not all about the watch Jony) and the buggy software (or rather firmware) is looking ever more Microsoft than Apple.
The iDevices are also starting to look rather dated - the form factor with large, rounded bezels that worked so well at smaller screen sizes and fit so well in the hand is now starting to look cumbersome and awkward with large screens - making them thinner seemed to be the only thing Mr Ive could come up with but in practice it actually makes them a little awkward in the hand compared to more ergonomically thought out designs. It's the little details like shifting the power button to the side - works well in principle but not so much when you have volume buttons the other side, right where your other fingers naturally fall when they counter the force of the press on the power buttton...
Apple aren't going down the pan any time soon but they've definitely started to stumble into mediocrity which doesn't really justify the high cost of getting aboard so easily any more.
Sorry, what started off as a sentence became a huge rant. But I feel better now and my first cup of tea has brewed nicely.