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This is a great idea and probably a bit overdue. In fact, I'm surprised that Apple itself hasn't done more to tap into its photo-happy user base via hardware innovations. There's only so much you can do by increasing megapixels, adding LED flashes, and offering up editing software. Photo hounds probably make up a larger demographic than pro users or Apple TV buyers. Nokia is trying to address this with the Lumia 1020, but my bet is that it's going to be too much camera and not enough phone for most users. Sony's solution is, ostensibly, better, as it allows users to improve photo quality by bounds, all at their own discretion. Not to mention the fact that it's likely to run on your existing (and perhaps future) devices, keeping it relevant longer.
People commenting negatively have fallen into the increasingly familiar "I wouldn't use it that way, therefore no one will use it that way" brand of misguided technologic. Companies that innovate well understand that people use their devices in a multitude of ways. So while you may not want to carry a separate lens to the bar on a Friday night, a better mobile camera is a tourist's dream. You only have so much room to spare when you're walking through a theme park or hiking up the Alps and chances are that you're already going to be carrying your cellphone. Now you can ditch your standalone camera and just carry a lens (or not, depending on the trip and your aesthetic tastes.) But regardless of how you take them, your pictures will all end up in the same place with iCloud backups thus making an a big part of vacationing that much simpler.
I need to see the specs in greater detail, but at this point, I'm selling both my cameras and buying one of these.
