Its going to cost Apple about 1.5 billion dollars according to a research analyst. But giving away a free bumper would only cost Apple about $1 each.
Or how about allowing current iPhone 4 users to upgrade to the new iPhone 5 (or iPhone 4GS, or whatever its going to be called....) next year at the upgrade price? It would be a win-win for everyone. Apple would make money by selling iPhone 5's to customers who wouldn't buy it at the time because of upgrade ineligibility, and AT&T would retain customers who otherwise would go to Verizon/Sprint for an Android phone.
Source: http://news.cnet.com/8301-31021_3-20010443-260.html
Or how about allowing current iPhone 4 users to upgrade to the new iPhone 5 (or iPhone 4GS, or whatever its going to be called....) next year at the upgrade price? It would be a win-win for everyone. Apple would make money by selling iPhone 5's to customers who wouldn't buy it at the time because of upgrade ineligibility, and AT&T would retain customers who otherwise would go to Verizon/Sprint for an Android phone.
Source: http://news.cnet.com/8301-31021_3-20010443-260.html