This ad isn't suggesting that FaceTime is new, but it *is* new to a lot of people. I had a girlfriend in Singapore and FaceTime provided a much better chatting experience than Skype, and a more reliable connection. Overall, the experience was much better, even down to simple things like rotating the phone. Skype gets "stuck" in the wrong orientation during the beginning of a call if you rotate, and you need to rotate again to fix it... highly annoying!
When I watch this ad, my only thought is... the future is here, finally. Video calls with anyone, in your pocket. Science fiction stuff becomes reality. Thanks Apple. Thanks Steve.