I agree with you (also as a watch collector). The Apple Watch is not for me but I can see the appeal for others.
I am also having a greater appreciation for Ives; considering the design constraints and target goals of this project. The Moto 360 is simply too divisive of a design; regardless if it appeals to you. It does not account for the other half of the population - woman. Also all the pre-Apple mockups I've seen like the Chronograph case does not work for many people. Again, as they are tailored specifically at a specific genre and profile.
Seems like this post was lifted from a post I made earlier. I saw all the Fashionista responses in my trending Twitter and Instagram.
Their opinion is what the general public will go with. Nerds on tech forums do not represent the majority opinion.
The Milanese bracelet is sublime. I was very much in shock with the attention to detail. The sapphire is slightly elevated with a 1 mm chamfer. Theere is also a chamfer around the crown.
The matte grain weave of the SS bracelet is very well done. The Milanese bracelet simply wow. Omega sold a similar bracelet for $600 back when I was looking.
I said it before and I'll say it again. Apple is not competing against Google/Motorola/Samsung here. Nor are they competing Polaris and Garmin.
They're targeting the mid range premium "mall watches" The ones in the department stores from the $300-$1200 price point.
Those watches are driven bases on fashion and brand cachet. The Michael Kors, Movados, Burberry, Armani, Calvin Klein. These brands, like Apple, have zero horological pedigree.
They sell $50 watches for $400-1000 and reap insane profits. This is the "premium" market. It doesn't compete with the luxury market - Rolex, Blancpain, IWC.
In the Premium market, fit-n-finish and presentation is everything. There is no doubt, Apple nailed it in terms of build quality.
There is also a premium market for accessories. Panerai's straps are a cottage industry into itself where people pay up to $300 for just a leather strap.
If Angela (I don't know her name) does her job, I can see where she can pull her connections to have one-offs and collab pieces in just straps. Burberry Apple Wear straps are coming. They already make iPhone cases.
Fashionista Sarah Collette already gave her approval and she has lot of weight in the Fashion circles. From her Instagram.
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