kdarling
macrumors P6
I wonder why Cingular didn't think of this when accepting the iPhone.
ATT's situation was different from Verizon's:
- Verizon already had widespread 3G. ATT didn't.
- Verizon relied on GPS for their (far more accurate) E911 system. ATT used towers.
- Verizon didn't like screwing customers out of subsidies. ATT apparently didn't care.
- Verizon didn't like screwing over their sales partners. ATT ... see above.
- Verizon didn't like losing warranty control. ATT ... see above.
- Verizon sells a lot of ringtones and music. ATT doesn't.
In either case, when Apple finally gave up on Verizon after trying to get them for a year, Apple bent to Cingular's demand for exclusivity. Cingular gave up almost nothing in return. As an ATT executive put it, "I'm not sure we gave anything. I think [Apple] bent a lot".
PS. No, visual voice mail was not a big change, despite Jobs' ramblings. I've done contract carrier work for almost 15 years now. A far bigger sacrifice for ATT was sidetracking their 3G buildout in order to do EDGE upgrades, although it benefitted everyone.