10:09...

Discussion in 'Apple Watch' started by dannyyankou, Jan 31, 2015.

  1. dannyyankou macrumors 603

    dannyyankou

    Joined:
    Mar 2, 2012
    #1
    Why do all the promotional screenshots on the Apple Watch say 10:09? I understand why the iPhone says 9:41, because that's the time it was officially announced. But Apple Watch was announced at 10:58. It doesn't make sense.

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  2. dekadent macrumors member

    dekadent

    Joined:
    Sep 30, 2009
    Location:
    Stockholm, Sweden
    #2
  3. Julien, Jan 31, 2015
    Last edited: Jan 31, 2015

    Julien macrumors G3

    Julien

    Joined:
    Jun 30, 2007
    Location:
    Atlanta
    #3
    (Almost) All watches use and have used 10:10 for decades in advertisements. Apple decided to move the bar up by 1.:eek:

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  4. JayLenochiniMac macrumors G5

    Joined:
    Nov 7, 2007
    Location:
    New Sanfrakota
    #4
    And Timex decided to move the bar down by 2 :cool:
     
  5. Technodynamic macrumors 6502

    Technodynamic

    Joined:
    Jul 25, 2012
    #5
    aesthetically from a design perspective, in analog mode, it is symmetrical. And therefor looks good!
     
  6. Natzoo macrumors 65816

    Natzoo

    Joined:
    Sep 16, 2014
    Location:
    Not sure where i am
    #6
    i honestly think that some people will just buy this watch for no reason. I am buying it because i think its needed for me during school and college. hehehehe:cool:
     
  7. kdarling macrumors demi-god

    kdarling

    Joined:
    Jun 9, 2007
    Location:
    Cabin by a lake
    #7
    This -- the symmetry on analog watches. Also, it looks like a smile :)

    In addition, it shows off all the hands without overlapping, displays the company logo, and usually leaves complications like calendar windows more visible.

    A common setting is 10:09 and ~3x seconds, which leaves everything visible. Looks like Apple chose 10:09:00 above because it looked even more symmetrical.
     
  8. czecho7 macrumors member

    czecho7

    Joined:
    Sep 3, 2010
    #8
    Not trying to pose as a "proper watchmaker," but paying homage to horology and the history of watchmaking.
     
  9. The Doctor11 macrumors 603

    The Doctor11

    Joined:
    Dec 15, 2013
    Location:
    New York
    #9
    That's actually moving the bar down by 1 ;)
     
  10. JeffNT326 macrumors member

    JeffNT326

    Joined:
    Apr 20, 2012
    Location:
    NYC
    #10
    There's subliminal messaging going on as well. With the hands at the 10:10 position, it subtly shows a check-mark which signals correctness, validation, completion etc.
     
  11. saberahul macrumors 68040

    Joined:
    Nov 6, 2008
    Location:
    USA
    #11
    Like people said before me, to show the most of the watch without overlapping and with a smile. The same idea goes for 8:20 which some watch makers tried at one point, but the frown aspect of it didn't work out too well.
     

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