Some thoughts. This is a super quick list of some of the things it's going to make happen. 1) It will get people reading credible authentic texts, professionally published magazines and books again. Book rentals may even happen like Movie rentals. Days spent scavenging around the net and filling your head with second rate poorly researched garbage masquerading as fact will now become optional. Internet research will finally have meaning and value. 2) It will enable ‘big media’ publishers to reach an online audience who have disengaged or have *never* engaged with traditional well researched printed forms. 3) Magazines and newspapers will be able to monetize their content through iTunes and readers will be able to enjoy magazines wherever they go. Ads may become a thing of pleasure ( as they often are in proper magazines) 4) It will help save the environment. Sunday Papers alone are HUGE, often 4 inches thick. Replacing this with a digital sunday newspaper (that can be effortlessly paid for through iTunes) will stop the printing and transnational distribution of destructive ‘read-once’ and dispose printing processes. To enjoy magazines and periodicals means we can stop destroying forests. 20 years hence book printing will cease but someone will invent a ‘print-on-demand’ service which optionally allows you to order up a ‘printed’ copy if it’s absolutely necessary 5) Books may evolve. A textbook or encyclopedia can be printed in an exciting electronic format and integrated with movies, images and connecting stories that can be revised and updated instantly People who really only just needed a laptop, can buy nice big screen iMacs again and just use economic, truly portable iPads for access on the go. 6) Your ‘mom’ can use one without needing to call on Junior for tech support, or to fix virus or spyware problems. It will connect and digitally empower those who don’t want to or are not capable of maintaining complex computer systems. It facilitates access to the internet for billions who no longer need a ‘resident guru’ to make things happen. 7) You can touch your information. Hands on manipulation of data - the possibilities are as yet unimagined. iPhone only hints at the possibility, iPad offers a doorway to a future of creative cybernetic manipulation. 8) The SDK will evolve to permit anyone to become a magazine or book publisher (albeit that conflicts with point 1, it will be clearer as to the origin of credible content) 9) It’s cheap and will over the next decade get cheaper to the point of absurdity. 10) They are going to be a ton of fun in a social space and for families. Group games and social interfacing with people and organisations 'on the street' will boom with these things.