Cook said something along the lines of with iOS 7 everything would be centralized or something along those lines.
It started to make sense afterwards when putting it all together from the other things i have read, along with the icon for this years WWDC
"Centralized"
They are going to have a one click access to all Apple apps/Built in apps that come with the phone. You can imagine hitting one icon and once pressed it branches out like a spyder web(not a folder) somewhat and your built in apps are there. This would be a centralized layout for the standard apps. Somehow they would make it "cool" or "magical" and it won't be just a shortcut to apps, maybe something else when it branches out
I think this is whats going to happen...