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Apple has begun decorating the Moscone Center ahead of its Worldwide Developers Conference next week. 9to5Mac has posted one image of a banner inside the building featuring the tagline 'Where a whole new world's developing'.

The banner use the same color scheme as the WWDC invitations sent out in April.

wwdcbanner.jpg
MacStories has also shared a picture of workers installing WWDC graphics on the outside of Moscone.

mosconeoutside-1.jpg
Workers will continue installing graphics throughout the day and readers are encouraged to send their photographs to tips@macrumors.com.

Article Link: Apple Begins Decorating Moscone Center for WWDC 2013, 'Where A Whole New World's Developing'
 
Apple becoming a more transparent company..?

Edit: Where a whole new world is developing; intriguing tagline. I suspect it means that the ATV will get its own App store; the new colour icons symbolise new apps for the ATV.
 
Confirmed: Apple is unveiling a magic carpet, along with a genie in a lamp activated using Authentec fingerprint technology.
 
Apple becoming a more transparent company..?

Edit: Where a whole new world is developing; intriguing tagline. I suspect it means that the ATV will get its own App store; the new colour icons symbolise new apps for the ATV.

I don't think so, there are only two undisclosed sessions this year, I think. If they were launching a new platform I'd think there would be more.
 
Where a whole new world is developing; intriguing tagline. I suspect it means that the ATV will get its own App store; the new colour icons symbolise new apps for the ATV.

This could make sense. Or "whole new world" meaning a whole new iOS, built from the ground up like they did with Snow Leopard, with a more open API and the like.
 
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