Ok, so I'm going to say something positive about Apple products for once as much as I hate Apple. *GASP*. *SHOCK*. I went and tried out the Microsoft Surface today and the 16:9 aspect ratio does not work well at that 10+ inch size. If you hold it in portrait mode, content in things like web pages do not look right. It looks disproportionate. It is too narrow of a format for anything other than movies. It is also a bit unwieldy to hold in portrait because of how tall it is. I currently have a Nexus 7 and I also tried out the iPad Mini. At the 7 inch size, the 16:9 aspect ratio looks fine but I have to agree with Apple that a 7 inch 16:9 screen is too small for a tablet. The iPad Mini screen size has much more useful area (both because of it's slightly larger size and different aspect ratio) and looks way better physically. I believe the Nexus 7 and other 7 inch 16:9 Android tablets can't compete with the iPad Mini even though the iPad Mini costs more and has an inferior screen. I think Apple will see record profits and units of iPads sold this quarter thanks to the iPad Mini.