This whole discussion is centered on the wrong thing. When did apple stop giving a **** about its customers? at 12$ per upgrade they would make 12 million less per 1 million sold. That's chump change for a company valued in the hundreds of billions. So instead of making 80% margin on a 64gb model they make 75%. Is that what we are really talking about here? Apple needs to take their heads out of their ass and realize how much making an extra 5% margin on a phone is worth to them vs customer satisfaction and continuing to lose customers because of their horrible pricing strategy when it comes to capacity upgrades.