It does appear they were pretty much unaware of China. I bought some near that price as an amateur investor. I can't imagine having the kind of inside knowledge they do and not getting a better price. Apple really thought China would gobble up $1,000 to $1,849 phones because they were gold and had dual sims.
Hopefully they are back to reality and they seem to be addressing the crazy high costs in emerging markets. Even if they use Apple speak and say it is because they price in dollars. Nobody cares how they word it as long as the price goes down in markets where it was simply crazy.