iPhone 6 Launch Drives Record App Store Downloads in October

[MacRumors]

Interest in Apple's iPhone and iOS platform remains high with continued strong hardware sales driven by the iPhone 6 and 6 Plus launch pushing App Store downloads to record-setting levels in October, reports mobile marketing firm Fiksu.

According to Fiksu's October App Store Competitive Index, app downloads reached a record-setting high of 7.8 million per day across the top 200 free iOS apps. This is a 42 percent jump from September and a 39 percent increase year-over-year, with the trend expected to continue into the holidays.

Fiksu also highlights a disparity between rising advertising costs and a drop in marketing costs per loyal user for app developers, pointing to how nurturing a loyal user base can ensure users immediately add their favorite existing apps to new devices.

Despite the marked rise in advertising costs particularly on iOS, the Cost Per Loyal User Index (CPLU) indicated a slight decline in October to $2.16 from September's $2.25. This decrease is a result of the tendency of app users to quickly re-download their most-used "vital" apps during upgrades. The first set of apps users download on their new iPhone 6s are likely to be those they can't live without, which makes them much more likely to become loyal users of those apps.

Apple's iPhone 6 and 6 Plus launched in September with a record-breaking 10 million units sold during the first weekend of retail availability. Apple sold a total of 39.3 million iPhones in fiscal Q4 2014 and 169.2 million iPhones for the year. This growth is expected to continue in the holiday quarter with predicted sales of 71.5 million units.

Article Link: iPhone 6 Launch Drives Record App Store Downloads in October

 

[brianvictor7]

This can only mean doom for Apple.

 

[thmsup]

So basically you are saying that the Top 200 out of 1,000,000+ apps on the App Store have been dowloaded 42% more often than in the previous month? How is that representative? What if the remaining 999,800 apps have seen half the downloads than before?

 

[RickInHouston]

Most certainly were looking for apps that looked better on the new amazing larger screen, no doubt. I was.

 

[Tubamajuba]

This can only mean doom for Apple.

Yep. One of two things will happen in this thread-

Either someone will find some way to spin this around into a negative, or they'll bring up completely unrelated issues they're having with an Apple product in order to find something to complain about.

Back on topic- this trend should continue throughout the November and December numbers as more people that want an iPhone 6 or 6 Plus actually start receiving them.

 

[street.cory]

Even though this surge happens every iPhone release and winter holiday season the 7.8 million daily downloads is a very impressive number.

That's the equivalent of 90 apps downloaded every second.

 

[H2SO4]

Record downloads?

Yeah, record downoads of iOS8.1 to make up for the buggy crap that was iOS8.

 

[brianvictor7]

Yep. One of two things will happen in this thread-

Either someone will find some way to spin this around into a negative, or they'll bring up completely unrelated issues they're having with an Apple product in order to find something to complain about.

Back on topic- this trend should continue throughout the November and December numbers as more people that want an iPhone 6 or 6 Plus actually start receiving them.

Yes, many of us have a tendency to derail the topics

This is good stuff for Apple. Glad to see them rocking it out with the new iPhone.

 

[2457282]

So is the increase related to more iphones in the wild and therefore a bigger base of people that will download apps or it related to loyalty? Frankly, I don't even know where to begin with measuring loyalty since most people just auto update their apps. I have several apps that I have not used in a long time that keep updating, but I don't think that makes me loyal to the app.

 

[kramerdude]

Wonder what it would look like if people could actually buy iPhones.

 

[Neepman]

Such a load of BS since everyone was forced to download updated apps after iOS8 was forced on everybody.

 

[anomie]

Such a load of BS since everyone was forced to download updated apps after iOS8 was forced on everybody.

This. Plus: New phone= ICloud Restore = Redownload all my apps without even looking at the AppStore.

 

[PowerBook-G5]

Even though this surge happens every iPhone release and winter holiday season the 7.8 million daily downloads is a very impressive number.

That's the equivalent of 90 apps downloaded every second.

I find your signature to be ironic.

As stated before, this happens every year after people get their new iDevices and download new apps for them. But 90 apps a second is astonishing.

 

[samcraig]

This. Plus: New phone= ICloud Restore = Redownload all my apps without even looking at the AppStore.

Such a load of BS since everyone was forced to download updated apps after iOS8 was forced on everybody.

Clearly you are both Apple haters astroturfing for Samsung

 

[Hustler1337]

Must be down to the extra 32GB of storage they got with the 64GB versions of the iPhone 6 / Plus.

All that freedom to download those apps you never were able to fit in your old 16/32GB iPhone. I was one of them.

 

[macfacts]

This can only mean doom for Apple.

The way I see it is that iOS 8 is so buggy that so many people had to setup their iPhone 6/6+ as a new device instead of backing up their old phone and restoring.

 

[brianvictor7]

The way I see it is that iOS 8 is so buggy that so many people had to setup their iPhone 6/6+ as a new device instead of backing up their old phone and restoring.

I can only speak for myself on this: I personally haven't seen near the level of bugginess that the iOS7 release brought and even that really wasn't very bad in my experience.

 

[dlewis23]

Such a load of BS since everyone was forced to download updated apps after iOS8 was forced on everybody.

App updates don't count towards new app downloads.

 

[Tubamajuba]

The way I see it is that iOS 8 is so buggy that so many people had to setup their iPhone 6/6+ as a new device instead of backing up their old phone and restoring.

I'm sure that's what most of the users here believe. MacRumors is an echo chamber where problems and issues get repeatedly magnified and amplified until it's assumed that every device has every problem imaginable.

In the real world, there are people that enjoy their Apple products- because the majority of them do work as expected.

 

[mi7chy]

I know I contributed to this stat since I had to do a full iTunes restore as new and redownload apps thrice with 8.0.2, 8.1 and 8.1.1.

 

[samcraig]

I'm sure that's what most of the users here believe. MacRumors is an echo chamber where problems and issues get repeatedly magnified and amplified until it's assumed that every device has every problem imaginable.

In the real world, there are people that enjoy their Apple products- because the majority of them do work as expected.

I might have missed it. Can you point out where these numbers indicate new downloads vs updating/redownloads?

 

[Tubamajuba]

I might have missed it. Can you point out where these numbers indicate new downloads vs updating/redownloads?

No, I can't, because I wasn't the one making claims about why the app download number is so high.

I'm just pointing out that the cynical explanation is always the "right" explanation around here. So even if I did have concrete numbers, who would believe them?

 

[samcraig]

No, I can't, because I wasn't the one making claims about why the app download number is so high.

I'm just pointing out that the cynical explanation is always the "right" explanation around here. So even if I did have concrete numbers, who would believe them?

Or perhaps the OP was pointing out that since it can't be determined, he doesn't find the # impressive or all that important to date.

 

[Junipr]

Steve Jobs would have never allowed these iPhone screen sizes.

We all love and miss Steve. For better or worse, we have to let him go. That's life, it just works that way.

 

[Tubamajuba]

Or perhaps the OP was pointing out that since it can't be determined, he doesn't find the # impressive or all that important to date.

That's not the way his post was phrased, but I would absolutely respect and agree with that statement.