Here's a theory on why they're asking $20 for the Touch apps. (Yes, I know about the standard explanation of accounting rule requirements. But it's more fun to come up with your own theories.) Third party apps are amost upon us, and it's likely that they'll be delivered in the same manner as these 5 apps, using the same security measures. By releasing these as paid apps, Apple can test drive the delivery as well as the security system. The $20 fee will give hackers an incentive to try to crack them and distribute them as warez. This will give Apple a month to observe how fast cracks are developed and what weaknesses they exploit, so they can develop better defenses for the big SDK/3rd party app rollout. It's a very clever ruse to lure out the crackers!