You dont have to pay $10 for it. Seems apple has changed permissions on the link to download the 2.0 FW from their site, however the cat is out of the bag, go download it via bit torrent.
-T
I think if you downloaded it off unprotected HTTP, it can be taken in good faith that payment is optional.
You can't give out candybars on the street, wait for people to eat them, and then ask for money. You have to establish the terms of the trade before you trade, and unprotected HTTP is akin to saying "FREE SH*T, COME AND GET IT!"
So, being as how I downloaded it off their website before they took it off...
I'm not happy about the upgrade fees, but I can remember getting a couple of times getting an iPod and having it for a month or two before the models were upgraded with new features. In that respect, $9.99 or $19.99 seems cheap.