more importantly though... first off: i'm first and foremost a biker. i dunno how many letters i've written to my local newspaper defending cyclists or calling for more bike paths. Secondly, i get soooo pissed off at most of the people driving things that are more than what they need in a way that inconveniences others, especially cyclists trying to squeeze into their deserved place on the road. I'm also doing a minor in environmental engineering (mech eng major). But unlike most environmentally minded people, i like Ford a lot, and am REALLY impressed with what they've accomplished over the past 3 or 4 years. Bill Ford has truly shown his stock holders that it pays to be green (he's been green all along, just not very easy for CEOs to do whatever they want with shareholders money).
Lately there've been a couple new offering that have drawn scorn that isn't really called for. To pass this Edge off as just another bloated, gas guzzling SUV is very uninformed. Ford is building this thing to recapture all their lost Explorer sales, all those people who wanna get back to something a bit smaller and more fuel efficient. This thing runs on a clean little V6, through a 6 speed transmission, and has decent aerodynamics for a car this size. If people give up their big trucks for something like this, that's a big step forward. Secondly, Ford has confirmed that the Edge will be among the next wave of hybrids (along with the MKX, the 500 and the Montego), due in 2009 or 2010 i believe.
http://media.ford.com/article_display.cfm?article_id=22509&make_id=trust
Ford has committed to build 250,000 hybrids by 2010, as part of a corporate commitment to American Innovation. In addition to the Ford Escape and Mercury Mariner Hybrids that are on the road today, Ford has announced plans to build hybrid versions of the Ford Fusion, Ford Edge, Ford Five Hundred, Mercury Montego, Mercury Milan and Lincoln MKX.
About the Expedition: Ford tried to unveil that thing quietly, not to call too much attention to it at Detroit or anything. Obviously the company isn't in a position to outright abandon that segment. If they stop building big trucks right now, they'll go bankrupt and the guys at the top that wanna do some good for the environment won't even get a chance.
So they updated the Expedition, restyled it. While macho truckers will say, hey, it still only gets the Triton 5.4L with only 300hp while the new GM trucks can get about 400hp. I think its great. Its too bad Ford doesn't have any cylinder deactivation technology lying around, it'd be perfect for their trucks, SUVs, and ESPECIALLY the crown vic cop cars idling all over the place. But they're sticking with a smaller engine and tying it to a 6 speed automatic.
Environmentalists I'm sure will also hear about this Expedition EL (good thing they didn't call it Expedition MAX) and say, FORD'S TERRIBLE, THEY BUILD TOO MANY BIG SUVs AND HERE'S YET ANOTHER ONE.... without realizing that Ford has basically taken their gargantuan Excursion and replaced with something much more efficient.
...other than that... REFEX=AWESOME, i'd definitely take one. Upscale small car with a crazy efficient power train running on fresh clean 2006 diesel. Definitely won't see a car just like that, but Ford will have a B-segment small car on the market in a couple years. Its delayed because, while they were originally going for a low end econo-box korean fighter, they've decided to go for a more upscale tiny car, since profits are tight for the cheap ones.
Ethanol Hybrid Escape! amazing! Finally, the people who say "Hybrids suck, diesel's the way!" or "Hybrids sucks, ethanol's the way" can shut their mouths and realize that there's nothing stopping us from combining these technologies.
okay, so that's my rant about ford doing good stuffs for the environment.
About the quality of ford products? They sucked in the 90s, and they've gotten a lot better since, though it'll definitely take a long time for that to settle into the minds of the masses, including many people on this board.
check out the latest from good ol' JD:
http://www.autoblog.com/2006/01/29/j-d-power-releases-long-term-vehicle-dependability-study/
all of ford's american brands are above average. Lincoln is third after Lexus and Porsche, Mercury is ahead of both Acura and Honda, Ford is right behind BMW... meanwhile Nissan's about two thirds down the list. This is a test that measures the number of reported problems per 100 cars in 3 year old cars. Obviously its just one number, doesn't tell the whole story, like how serious the problems are or anything, but it definitely gives you a grounds for relative comparison.
Okay, and now i'm hungry.