"describe its overall business strategy differently this year. Last year, the company focused on its "digital lifestyle" products for consumers and the company's stronghold markets in education and creative professionals, relegating all other business into a single sentence. This year's report outlines "consumer and small and mid-sized business," education, and then emphasizes "enterprise, government, and creative" as being the core target of its "high end hardware solutions," including the Mac Pro, MacBook Pro, and MacBook Air. " This is apple's business plan for last year and the next. I think it looks very promising. This info from 'appleinsider'