2011 MBP price points - likelihood of change.

Discussion in 'MacBook Pro' started by skiltrip, Dec 16, 2010.

  1. skiltrip macrumors 68030

    May 6, 2010
    New York
    Does anyone think Apple will shift the price points around for the 2011 MBP updates?

    The current points seem skewed to me and seem kind of counter-intuitive. The first example that comes to mind is the 2.6GHz 13" for a $300 upcharge over the base. I'm sure some people go for this bit I'd say any educated consumer would know better. I wonder how of these they actually move compared to the 2.4GHz. The other is the base model 15" being 1800 bucks. It's like a wild jump from the base 13 to base 15. And it's not even a quad. If it were, I'd say it's par for the course and logical.

    The other thing that makes me think it's possible (hell could freeze over too I suppose if the proper conditions were met), is Mr. Jobs vision to make any and all things Apple for the Everyman. Like melding iOS and an AppStore into Lion. A price shift to make the jump levels a little closer would certainly lure more consumers up the spec chain I think.

    Logic to me would have the 2.6 sittin at 1399. The 2.4 15" at 1599. 2.5 at 1799, etc. A $200 increase at each step. That would bring about that old cycle the mind can get into " well if I'm going to spend x, I might as well spend x+2 and get more for my money". That's what I mean by luring consumers up the spec chain. The current price points attract a certain group to the 13" and another group to the 15 and 17's. That said I know Apple really does that purposely. They don't just throw prices on stuff and let the people sort it out for themselves. They have reasons for each price, and a certain consumer in mind for each one.

    Long post I know. Anyone else think it's possible they will change their price slots around, or has Apple been sticking to the same price script year after year?
  2. JKK photography macrumors regular

    JKK photography

    Jul 14, 2009
    I think that most of the prices of the MBP line are OK.

    However, I completely agree with you: the 2.66 GHz version of the MBP 13" being $300 more than the base model is ridiculous. I'd never, ever spend that money. And if I did, I'd go for the base 15" model.

    So hopefully the 13" upgraded model's pricing will be shifted around a bit. Might not happen, though.
  3. skiltrip thread starter macrumors 68030

    May 6, 2010
    New York
    I suppose anything could happen. Apple likes their price points but shifts where they need to, like the 8GB 4th gen touch moving to $229 instead of $199.

    Yeah, the 2.6 13" really is sad. I almost feel bad for it when I'm in the Apple Store. Like it should be on the Island of Misfit Toys or something.
  4. JKK photography macrumors regular

    JKK photography

    Jul 14, 2009
    It should... a .26 bump in clock speed is basically nothing.

    if it was $100-150, then maybe. But where its at now is just pathetic.

    You can't tell me that it takes $300 to produce that slightly faster chip, lol
  5. miles01110 macrumors Core


    Jul 24, 2006
    The Ivory Tower (I'm not coming down)
    They'll probably stay the same. Historically they have stayed the same, with a few minor exceptions.
  6. mpr131 macrumors member

    Aug 14, 2007
    Washington, DC
    Not to beat the horse (I will anyway) but not even that is worth it. The $100-$150 is much better spent on RAM or SSD.

    I don't see price points changing other than going up. You may actually get less for your money if they keep prices low and increase the cost of upgrades--as they did with the 13 in. 2.66 Ghz upgrade you mention.
  7. skiltrip thread starter macrumors 68030

    May 6, 2010
    New York
    Well, hopefully they'd keep the 1199 price point there for the next year or two. that's my sweet spot. anything else and I'm stealing hubcaps in order to pay for it.
  8. JKK photography macrumors regular

    JKK photography

    Jul 14, 2009
    Yeah, I know. I'm using the money to start saving for the newer Intel SSDs. Should be a very welcome performance bump.
  9. Eric-PTEK macrumors 6502

    Mar 3, 2009
    I think you will see all Mac prices fall.

    Based on the App store success for the iPad/iPhone/iPod each Mac sold will now be seen as a higher revenue stream for Apple due to their 30 percent cut.

    Apple will be more successful and profitable taking a smaller cut from each product sold to increase numbers and drive App store sales.

    They will still get top dollar for them but I'm sure there is some marketing work done on what price point do they need to fall to in order to increase share. Before they'd increase share at the expense of their bottom line, ie cutting prices. Now they can increase share, reduce the buy in cost, and make it up on the App store.
  10. skiltrip thread starter macrumors 68030

    May 6, 2010
    New York
    Very good thinking. I've thought about this myself when browing the app store with my touch. Apple really rakes in a lot of extra money from these devices. They nickel and dime a LOT more money out of you. I mean, I'm sure I've spent close to 50 bucks in apps in the last 4 months. They make a killing with that appstore.
  11. croooow macrumors 65816


    Jul 16, 2004
    I don't think you'll see price points drop very much, maybe $100 on the highend of the MBP line. Apple is doing really well, they don't need to lower prices.
  12. Eric-PTEK macrumors 6502

    Mar 3, 2009
    A public companies job is to do better.

    If they can lower the price, even $100, and I suspect that, or maybe $150 to get the buy in point around $849, they will make it up on volume sales in the App Store.

    If the math says lower the price to sell more Mac's to create more App Store customers, then the math says lower the price.

    I think the price lesson with Apple is clearly evident with the iPhone, and the iPad. Everyone wondered how they were going to sell a device of that quality and ability for under 1K. In the end the price of the unit was secondary to the App Store sales it drove.
  13. shyam09 macrumors 68020


    Oct 31, 2010
    i think that this gen will be an increase in price or stay the same. and after they see how good the app store performs they will decide to lower the price..
  14. Richard1028 macrumors 68000

    Jan 8, 2009
    You guys are missing the point. The $300 extra for the bumped up 13" MBP is not just the 2.66 processor - it's for the larger drive as well.

    You'd be surprised how many people base their purchasing decision on HD capacity. Most don't know that macbooks are user upgradeable. (Or have no inclination to do so).
  15. MFP macrumors newbie

    Sep 26, 2010

    I would probably buy a MBP 13-inch if it wasn't for the old processor. Do you think that if they implement an i5 or i3 processor they would get the price up?
    And yea, the 15-inch is way too expensive, they should seriously get the price tag down a bit.
  16. Eddyisgreat macrumors 601

    Oct 24, 2007
    Way too expensive for ... ?

    Apple is selling the current machines at the current prices fine. They had an 'everybodies' macbook pro 15" with no discreet GPU last year, then they nixed it with the release of the current gen and dropped the price.

    Nobody knows what will happen with the Mac App store. It's a bold claim to say that Apple should or must drop the price of the macbook/pro to increase share from the App store. Why not keep the price high, market it as a premium product (with the accompanying price tag), and realize profits from both hardware and software sales, considering the App store will not be the only way to get applications (unlike iOS where one must jailbreak to get access to third party apps).
  17. Eric-PTEK macrumors 6502

    Mar 3, 2009

    Apple can reduce the price, continue to produce a premium product from a value standpoint, and increase app store sales.

    The App Store does a few things:

    1. It brings in small developers with good idea's, good skills, but no business sense to produce and market their own product.

    2. It produces instant revenue to Apple with nearly zero costs once the infrastructure is in place.

    3. Ease of use drives Mac users to buy from a source that again, provides instant revenue to Apple.

    A continual revenue stream is always better than a 1 off. Give up 10-15 percent of profit on a per unit basis to create an ongoing revenue stream, get more people developing for the product, etc.

    I'm not saying they will, or they should...but Apple is a smart company, and a public one, who's goal is to maximize profits for the shareholders. It is simple business sense, something they have quite a bit of.
  18. skiltrip thread starter macrumors 68030

    May 6, 2010
    New York
    I guess most people (at least on here) say it's "just" for the CPU bump because we all know how darned easy (and affordable) it is to upgrade the HD.

    Agreed that a lot of Mac's consumer base doesn't have a clue about this stuff.
  19. Amitlnd macrumors newbie

    Dec 18, 2010
  20. demonsavatar macrumors regular

    Jun 26, 2010
    If the rumor about SSDs across the line are true, I think prices will increase. If not, I think they will stay the same. I believe the chances of them going down for any model are low.
  21. DVD9, Dec 19, 2010
    Last edited: Dec 19, 2010

    DVD9 macrumors 6502a

    Feb 18, 2010

    Really, who knew hubcaps brought in that kind of money?

    I was thinking along the lines of the average pass-a-note bank robbery bringing in $1,600 that I might get lucky on the first one.


    For $230 online you can score a 120 GB OCZ Vertex 2 sandforce SSD drive which is far, far better than this Apple option.
  22. britneyfan macrumors 6502

    Sep 18, 2010
  23. Buck987 macrumors 6502a

    Jan 16, 2010
    guess you dont own apple stock

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