Brighter screen? I have a 2012 15" rMBP and compared it to a friend's 2017 15" MBP. The screens were identical as far as we could see, both for texts and images. Just looking at the screens, we could not tell which was the newer machine.
The 2017 MBP display is rated at 500 nits brightness. The 2012 model was 300 nits.
Take it to an area with bright ambient light, let the sensor adjust, and you'll notice the difference.