Did the products change or is it the world? We didn't have this echo chamber 5 years ago, for a start.
The company changed, the products changed in due course. The echo chamber was here ready to be made because many of us who were once excited to buy an Apple product have felt slighted. I still remember buying my first iMac and Macbook Pro (Core 2 versions). I had just switched from PCs and while there were pain points - I felt like I was in a whole new world.
My last Mac that I was excited about was the first generation rMBP. I loved that computer. I didn't get a bad screen on it, and it was beautiful and powerful and relatively light for what it was.
But then ... after Steve's death, it was starting to become painfully obvious that this was not the same company anymore. By the time Apple had acquired Beats and released the Apple Watch I knew that their focus was not on people like me who liked
computers. Their focus was on becoming a fashion company, and while their laptops were always very nice looking - they were bringing the fashion
ethos into the computing world so that the computer was becoming an iPhone accessory like your Apple Watch and AirPods.
That's not a place I want to go with my computers; I make a lot of money off of my computers and right now I'm writing this on an Alienware Area 51 Desktop since Apple doesn't make anything suitable for me in that price range, and I am using a SurfaceBook because I bought it during the Mac refresh drought thinking that I would buy it to hold me over.
But I have decided that until some major changes are made I will just stay in the Windows and Linux camps with occasional use of macOS for building iOS apps when the need arises.
I am not everyone. But I do think there are a lot of us who have similar (yet different) needs and perspectives regarding the future of Apple. I hope they turn it around, because I have to admit - when I turn on my Retina Macbook (non Pro) I still have glimpses of "what could have been".
Then I start to type on that awful keyboard and I wake up to reality.