I've been in UK Apple Stores a few times since the launch and people are ignoring these machines. They are so crazy expensive, especially if you do any BTO options, they are just not anything most people consider. I'm used to paying '£1299-1599' for my Pro Mac laptop and I'm struggling on with my 2011 as I just can't stomach the lack of upgradability on newer models. I'd need to spend over £3k to get a 1TB 15" machine - Dell can give me more than I need for £1500 but without MacOS.
Here's how Apple can save face:
In 2017 introduce the 'FatBook' without fanfare. Just needs to be the thickness of the last 2012 non-retina machine when you still had an easily upgradable drive and memory. Include magsafe, normal usb port and TB3. Make the base model really vanilla and a fair price but use BTO so people can make a 32TB 2TB, decent graphics card, road warrior/desktop replacement machine if they wish. Make the battery life killer.
Allow these flop machines to quietly go away like the Cube, merge their better elements with the next MacBook.
I like this thinking.
Just an actual, upgradeable nvme 2-bay would suffice. 32GB ram standard, soldered in if needed. a battery module for quick swaps. That's all it takes. I would be a happy mac owner once again.
I want a computer, not an appliance. Heck, a Vitamix 700 machine is more upgradeable than a ****ing macbook "pro".
The Vitamix does have Pro in the name as well. This just makes no sense.
Obviously, for someone in a mac bubble like Jony Ive's worshippers, the computer screws up and you just take it to an apple store, wait a month and get it back. Or, apparently, that's what apple wants you to do is carry a spare macbook in case the one you use all the time goes poopoo. Buy and carry a spare macbook. But not everyone lives in a place where there are Apple stores. Which means you can't depend on one for actual work, well, that is unless you buy a whole machine as spare.
That's the only way their obsession with thinness makes sense. Buy a second one, and a third one! Multiple computers weigh as much as a normal one! If you have to go to work in a faraway country , have the other ones with you as well! You don't ever have to repair your own or replace anything on it, evarrr! As a "feature" to keep you from prying into the machine, we'll solder everything in for you!
This is Planned Obsolescence at its finest, and this can not continue. If Windows would serve my needs as an OS better than MacOS I'd switch in a heartbeat, but it doesn't. And I absolutely hate drive letter assignment, with a passion. So I have to keep calling out Apple on their ******** or keep using the damn MacMini 2012, the last great Mini, as I have been.
But I want newer tech. I wanted a new Mac Pro since 2015, and was patiently waiting for a new release, but that never happened. Did not want to buy 2013 tech for ever increasing 2015 and beyond prices. The iMac got thinner, well, just because. What the actual hell, it's a desktop, not gonna get moved around that much, but now a strong wind can ... Plus, I live in a hot climate. Any proper workload on that thing and its starts its other signature feature, which is that damn fan noise. So it's not a good fit for me.
Sorry for getting sidetracked, but now back on point.
Not everyone needs or wants Macbook Airs. Renaming the Air line into Pro and then actually discontinuing proper Pro products is not the way to go. This has to stop. Period.