Something needs to be done about the sports though and ESPN I think would do a MUCH MUCH better job than like NBC would. They would be hope to have sports coverage 24/7 with ESPN. Something that I hate about TV and the Olympics is they like to show those intersted and back story on the athletes. I do not give a damn about that. I want to see the events.
In the this day of cable they could easily have 4-5 channels going 24/7 showing as much live coverage as possible. Plus showing events that many people would like to see but are not main stream
Lastly the Olympics need to start doing live streaming video of all the sports because while most people would not like to watch lets say archery. There are some people who really want to see it.