This is just stupid. There is no trend for men's watches to go towards 36-40mm in the smart watch world at all. Nowhere in any of the articles does it say that the trend is going towards 36-40mm. Only mention of it is a statement that Rolex has stayed from 36-40mm for the vast majority of their watches.
http://www.fashionbeans.com/2015/top-mens-watches-trends-2016/
"It’s Time to Downsize
Remember that trend for watches so big they’d double as your dinner plate? Well, it’s dead. Much like
oversized belt buckles, watches that look like they’re on steroids are the cringe-inducing accessory of choice for men desperately trying to make up for shortfalls elsewhere.
“Arnie- and Stallone-style watches [like Sly’s juiced up 47mm Panerai Luminor Marina Submersible in 1996 disaster romp Daylight] are not elegant and feel outdated,” says Sweetenham. “It’s best to stay under 42mm.”
Chalk it up to the fallout from the late noughties’ economic collapse (some say Swiss watchmakers slimmed down their wares at the time in order to appeal to the then booming Chinese market, ultimately discovering smaller isn’t necessarily lesser) or pin it on the changing face of 21st century masculinity, but 2015 was the year small watches hit the big time – from Seiko’s anniversary edition 1967 62GS automatic (just 37.6mm in diameter) to Timex for J.Crew’s exceptionally slender vintage army field watch (36mm).
And 2016 will likely see the trend continue: “A classic dial with traditional batons, a slim case and a leather strap is bang on trend for 2016,” says Matthew Rowell, UK Brand Manager at
88 Rue du Rhone.
“Small is beautiful,” say Jono Holt and Jasmin Powell, co-founder of, and European Retail Manager at, Shore Projects, respectively. “We’ve seen huge demand for smaller watches and are soon to launch a new collection that meets this. It’s not just women who want them; vintage-inspired smaller timepieces are quickly becoming must-owns for men.”
Watch to be about a 35mm when on my wrist and immediately expand to 100mm when I look at it.
