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2017 iPhones' Pricing

aakshey

aakshey

macrumors 68030
Original poster
Jun 13, 2016
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Now, these are NOT leaked prices. These are highly calculated and educated guesses. And I'm damn sure the below is either 100% spot on or at least very close.

iPhone 7s 64 GB - $649
iPhone 7s 256 GB - $749

Reasoning:

The base model of the iPhone 7s is likely to cost the same as the current iPhone. Unlikely to change. History teaches us that Apple won't increase the price merely because they're bumping the capacity to 64 GB. And it is pretty much confirmed through rumours that will only be two versions. 64 GB and 256 GB.

Again, history teaches us that recent iPads and iPhones all got 4x the storage for just an additional $100. There's no reason that will change. The reason for that is because Apple wants you to buy the 256 GB regardless of whether you need it or not. That won't happen if they price it $150-200+ over the 64 GB variant.

iPhone 7s Plus 64 GB - $769
iPhone 7s Plus 256 GB - $869

Reasoning:

Read the above.

iPhone edition 64 GB - $999
iPhone edition 256 GB - $1099

Reasoning:

Apple wants the iPhone edition to cost more than a maxed out iPhone 7s Plus. But only a little more. Enough to lose a few sales. But just enough to convert most sales to the iPhone edition. So it isn't going to outprice a maxed out iPhone 7s Plus by over $100-150 tops. The base version that is.

And history teaches us, Apple never wants to sell the base version. If the 256 GB has a $200 premium, A LOT of sales will end up being of the 64 GB only. However, with a $100 difference, 256 GB becomes an easy impulse buy.

Pricing in India (assuming recent history, not a mere $ to INR conversion, approx, not exact, MRP)

iPhone 7s 64 GB - INR 55000ish
iPhone 7s 256 GB - INR 64000ish
iPhone 7s Plus 64 GB - INR 66000ish
iPhone 7s Plus 256 GB - INR 75000ish
iPhone edition 64 GB - INR 85000-90000ish
iPhone edition 256 GB = INR 8000-10000 over the cost of the 64 GB model.

Again. These are just educated guesses. But I doubt if they'll be far off. :)

Aakshey
 
Last edited:
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aakshey said:
Now, these are NOT leaked prices. These are highly calculated and educated guesses. And I'm damn sure the below is either 100% spot on or at least very close.

iPhone 7s 64 GB - $649
iPhone 7s 256 GB - $749

Reasoning:

The base model of the iPhone 7s is likely to cost the same as the current iPhone. Unlikely to change. History teaches us that Apple won't increase the price merely because they're bumping the capacity to 64 GB. And it is pretty much confirmed through rumours that will only be two versions. 64 GB and 256 GB.

Again, history teaches us that recent iPads and iPhones all got 4x the storage for just an additional $100. There's no reason that will change. The reason for that is because Apple wants you to buy the 256 GB regardless of whether you need it or not. That won't happen if they price it $150-200+ over the 64 GB variant.

iPhone 7s Plus 64 GB - $779
iPhone 7s Plus 256 GB - $879

Reasoning:

Read the above.

iPhone edition 64 GB - $999
iPhone edition 256 GB - $1099

Reasoning:

Apple wants the iPhone edition to cost more than a maxed out iPhone 7s Plus. But only a little more. Enough to lose a few sales. But just enough to convert most sales to the iPhone edition. So it isn't going to outprice a maxed out iPhone 7s Plus by over $100-150 tops. The base version that is.

And history teaches us, Apple never wants to sell the base version. If the 256 GB has a $200 premium, A LOT of sales will end up being of the 64 GB only. However, with a $100 difference, 256 GB becomes an easy impulse buy.

Pricing in India (assuming recent history, not a mere $ to INR conversion, approx, not exact, MRP)

iPhone 7s 64 GB - INR 55000ish
iPhone 7s 256 GB - INR 64000ish
iPhone 7s Plus 64 GB - INR 66000ish
iPhone 7s Plus 256 GB - INR 75000ish
iPhone edition 64 GB - INR 85000-90000ish
iPhone edition 256 GB = INR 8000-10000 over the cost of the 64 GB model.

Again. These are just educated guesses. But I doubt if they'll be far off. :)

Aakshey
Click to expand...
I like your reasoning
 
$999 is equal to £761.26 (direct conversion), but obviously Apple will not sell it for that price here. The 256GB 7 Plus sells for £919, and the same phone in US sells for $969. According to your reasoning, Apple will decrease the price of 256GB 7S Plus to accommodate the iPhone Edition 64GB, so I guess the 64GB iPhone Edition will end up being £999 or £969 here in the UK. It might even cost £899, but that's not very likely, although I would be so happy if it costs that much.
 
ssrij said:
$999 is equal to £761.26 (direct conversion), but obviously Apple will not sell it for that price here. The 256GB 7 Plus sells for £919, and the same phone in US sells for $969. According to your reasoning, Apple will decrease the price of 256GB 7S Plus to accommodate the iPhone Edition 64GB, so I guess the 64GB iPhone Edition will end up being £999 or £969 here in the UK. It might even cost £899, but that's not very likely, although I would be so happy if it costs that much.
Click to expand...

I'd expect to see at least a £100 premium on the new iPhone's. Apple will increase the prices anyway and then you have to take in to account the value of the £ which means that we can expect a hefty price increase in Britain.
 
Steve121178 said:
I'd expect to see at least a £100 premium on the new iPhone's. Apple will increase the prices anyway and then you have to take in to account the value of the £ which means that we can expect a hefty price increase in Britain.
Click to expand...

Let's see, I am willing to pay up to £1000 for an unlocked model. If it costs any more than that, I'll just do an early upgrade via my carrier and get it on contract (granted carriers get to sell the 8 and its not exclusive to Apple Stores).

My reasoning is this: 7 Plus 256GB costs $969 in US, which is £738.67 in UK. Add 20% VAT and it becomes £886.40. The 7 Plus 256GB costs £919 in UK, which is £32.59 extra.

The base model 8 is expected to cost $999 in the US, which is £761.54 in UK. Add 20% VAT and it becomes £913.84. Add an extra £32.59 and it becomes £946.43. I believe the extra would be a little higher, so it becomes £969.

That's what I am hoping for.
 
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ssrij said:
$999 is equal to £761.26 (direct conversion), but obviously Apple will not sell it for that price here. The 256GB 7 Plus sells for £919, and the same phone in US sells for $969. According to your reasoning, Apple will decrease the price of 256GB 7S Plus to accommodate the iPhone Edition 64GB, so I guess the 64GB iPhone Edition will end up being £999 or £969 here in the UK. It might even cost £899, but that's not very likely, although I would be so happy if it costs that much.
Click to expand...

I’m only talking of USA prices.

For UK the pricing will be as below: (Not certain, so there may be an increase. I’ve not followed UK prices through time. But I have followed US prices and they’ve been very consistent)

iPhone 7s 64 GB - £599
iPhone 7s 256 GB - £699

iPhone 7s Plus 64 GB - £719
iPhone 7s Plus 256 GB - £819
The iPhone 7s Plus 256 GB should cost the same as the current iPhone 7 Plus 128 GB. That’s 100% correct and nearly certain.

iPhone edition 64 GB - £939 to £999
iPhone edition 256 GB - An additional £100ish.
[doublepost=1501503916][/doublepost]
Newtons Apple said:
While your prices will please most, I would add at least $100 to all of them.
Click to expand...

Highly unlikely. Extremely rare chance that Apple would make the iPhone edition 64 GB $1099 as that $100 would drop the sales off the cliff.
[doublepost=1501504150][/doublepost]
Steve121178 said:
I'd expect to see at least a £100 premium on the new iPhone's. Apple will increase the prices anyway and then you have to take in to account the value of the £ which means that we can expect a hefty price increase in Britain.
Click to expand...

I doubt it.

I have no idea about the UK, but if I go by US Pricing:

iPhone 6 = iPhone 6s = iPhone 7 in terms of base iPhone pricing.

And because Apple is launching a higher tier this year, they will NOT be increasing the price of this tier. Period. Their sales are already at a stage where they’re no longer growing like they used to.

They’ll have enough trouble explaining the new pricing tier of the iPhone edition to the average joe. And then trying to sell him B grade stuff at previous top tier pricing. They will certainly not make their life even more miserable.

The chance of the base iPhone 7s being $599 is higher than it being $699. But I’m reasonably sure they’ll stick to $649. The chance of it being $699-749 is like 5% tops.
[doublepost=1501504474][/doublepost]
ssrij said:
Let's see, I am willing to pay up to £1000 for an unlocked model. If it costs any more than that, I'll just do an early upgrade via my carrier and get it on contract (granted carriers get to sell the 8 and its not exclusive to Apple Stores).

My reasoning is this: 7 Plus 256GB costs $969 in US, which is £738.67 in UK. Add 20% VAT and it becomes £886.40. The 7 Plus 256GB costs £919 in UK, which is £32.59 extra.

The base model 8 is expected to cost $999 in the US, which is £761.54 in UK. Add 20% VAT and it becomes £913.84. Add an extra £32.59 and it becomes £946.43. I believe the extra would be a little higher, so it becomes £969.

That's what I am hoping for.
Click to expand...

1. If Apple has been consistently increasing their prices in UK onwards of the iPhone 6, it may do it again.

2. I don’t know how Apple decides the pricing in UK.

3. Contingent on both the above not being an issue in UK, iPhone edition 64 GB will cost £949.

But I don’t think that will be the case in reality and UK pricing isn’t consistent like US pricing. So in reality it may be more like £969 to £1069 for the 64 GB version.
[doublepost=1501504560][/doublepost]
joeblow7777 said:
I'm hoping that the entry level "iPhone Edition" has a 128 GB capacity. I'm also hoping it isn't called the "iPhone Edition", because that name sounds stupid to me.
Click to expand...

128 GB has been ruled out already.

Apple won’t call it iPhone X. They’ve never done that with any product.

They can’t call it iPhone 8 because that screws the future line really badly.

So they don’t have much of a choice. They can call it iPhone or iPhone edition. IMO.
 
I doubt it. Apple wouldn’t want their most expensive iPhone to be only for Pro users. That name will lead to too many sale fallouts because people won’t even go beyond the name.
 
Wrt to european pricing, the increase in prices we have seen lately should stop as the dollar is weakening. I would expect GBP prices to stay where they are (relatively speaking) and EUR prices can maybe even go down a little.
[doublepost=1501510564][/doublepost]
aakshey said:
I doubt it. Apple wouldn’t want their most expensive iPhone to be only for Pro users. That name will lead to too many sale fallouts because people won’t even go beyond the name.
Click to expand...

I guess this all comes down to Apple's plans for 2018 and beyond. If they plan to keep releasing 3 phones/tiers in the future, they will probably call the top end "Pro". If they plan to go back to 2 new phones/tiers/year they may indeed call the 2017 OLED "Edition".
 
Ya. But if rumours are true, Apple has planned three iPhones for 2018.

5.2” 5.8” 6.4”

So the obvious naming then becomes:

SE2 - not sure
iPhone 8
iPhone 8 Plus

That’s what most users will probably be comfortable with. Don’t you think so?
 
aakshey said:
I doubt it. Apple wouldn’t want their most expensive iPhone to be only for Pro users. That name will lead to too many sale fallouts because people won’t even go beyond the name.
Click to expand...

Sorry but not believing your calculated and highly educated prices. I think you lack the true buying habits of the American consumer.
 
Newtons Apple said:
Sorry but not believing your calculated and highly educated prices. I think you lack the true buying habits of the American consumer.
Click to expand...

You’ll be surprised/shocked come September.

The maximum variation possible in these prices is +-$100 which too is highly improbable.
 
aakshey said:
Ya. But if rumours are true, Apple has planned three iPhones for 2018.

5.2” 5.8” 6.4”

So the obvious naming then becomes:

SE2 - not sure
iPhone 8
iPhone 8 Plus

That’s what most users will probably be comfortable with. Don’t you think so?
Click to expand...

Good call with the "SE2", I did not consider that option!

Apple was apparently surprised by the demand for the SE so maybe they'll keep that line running and maximize the screen in the smallest form factor as well. That would be great.
 
If it is 5.2” then the form size will be slightly bigger than the current SE and the screen size comparable to the current iPhone 7.
 
I have been ignoring this thread because of the other 5000 threads on the new prices but I was pleasantly surprised. Good job OP actually putting some thought and reasoning into your predictions. I think you will be close.

On a side note, I don't think Apple will ever call an iPhone "Pro". They use this terminology for the iPad and Macbook for those users who want maximum productivity out of a device. I just don't see Apple thinking they can sell us on an iPhone being this device you conduct business solely off of without the use of a high end tablet or laptop etc.
 
noobinator said:
I have been ignoring this thread because of the other 5000 threads on the new prices but I was pleasantly surprised. Good job OP actually putting some thought and reasoning into your predictions. I think you will be close.
Click to expand...

Thank You. :)
[doublepost=1501524238][/doublepost]
noobinator said:
On a side note, I don't think Apple will ever call an iPhone "Pro". They use this terminology for the iPad and Macbook for those users who want maximum productivity out of a device. I just don't see Apple thinking they can sell us on an iPhone being this device you conduct business solely off of without the use of a high end tablet or laptop etc.
Click to expand...

I agree!
 
aakshey said:
128 GB has been ruled out already.

Apple won’t call it iPhone X. They’ve never done that with any product.

They can’t call it iPhone 8 because that screws the future line really badly.

So they don’t have much of a choice. They can call it iPhone or iPhone edition. IMO.
Click to expand...

Forgive my ignorance, but how has 128 GB been ruled out?

And Apple can call the phone literally anything they want. I don't see why "edition" is particularly likely. It just sounds lame to me.
 
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The 7S+ is likely to be better spec wise then the current 7+. Do you really think Apple will reduce it by £100 for the 256gb version? Surely it'll at least be the same price?
 
I think that the iPhone OLED model should be around $850-$900, not $1100. Analysts were expecting $800 starting for the S8 earlier this year, right? Gotta keep the iPhone OLED model priced competitively with the Note 8 around $800 or so.
 
michael9891 said:
The 7S+ is likely to be better spec wise then the current 7+. Do you really think Apple will reduce it by £100 for the 256gb version? Surely it'll at least be the same price?
Click to expand...

The iPhone 7 128 GB cost as much as a iPhone 6s 32 GB. Does that answer your question?
[doublepost=1501559932][/doublepost]
nviz22 said:
I think that the iPhone OLED model should be around $850-$900, not $1100. Analysts were expecting $800 starting for the S8 earlier this year, right? Gotta keep the iPhone OLED model priced competitively with the Note 8 around $800 or so.
Click to expand...

Analysts estimate Note 8 to be priced around $1250.
[doublepost=1501560903][/doublepost]
joeblow7777 said:
Forgive my ignorance, but how has 128 GB been ruled out?

And Apple can call the phone literally anything they want. I don't see why "edition" is particularly likely. It just sounds lame to me.
Click to expand...

Every single rumour says 64 GB and 256 GB only.
 
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