I know I’m just speaking into the void, but I really hope that the XR doesn’t mark the beginning of the end for 3D Touch.
The problem is that leaks enhance expectations, that hardly can be fullfilled at a (luxury) commodity company.Leaks happened, but I’ve been sorely disappointed with how Tim Cook et al presented the keynotes.
Let’s go back to the iPhone 4. It was leaked majorly, but Watch the keynote. Steve Jobs was self aware, made a joke about it and he actually created a presentation that made us more intrigued about the iPhone 4. Tim Cook and Phil Schiller just didn’t do any of these. Their keynotes were borderline boring so the products became not as interesting after the leak.
I know it’s hard to replicate Jobs’ distortion of reality, but at least they could’ve done a better job.
Still, a master of presentation and marketing like Apple should at least be able to create more exciting keynotes. I mean all the current keynotes are too serious. We can go watch Jobs again and see that although his keynotes were heavily scripted and practiced, he still could present them with fun and self awareness. At the least Phil Schiller, a marketing person, should do better. Now they are not too far off from the boring keynotes by other companies, other than being well rehearsed.The problem is that leaks enhance expectations, that hardly can be fullfilled at a (luxury) commodity company.
This whole phenomenon is now working against them. The moment of tide change was the “cannot innovate my ass” sigh that has become legendary
best product in 2018 was Mac Mini - became more than a cheap barely functional Mac. And they made it semi-upgradeable, kept USEFUL ports and the headphone jack.![]()
With this current rate, no longer looking forward to keynotes or official announcements
The keynotes have lost their character once Steve left. Cooks fake excitement on stage is awkward . They may need to re think the format
Simple replacement (Cook), Craig Federighi.
Leaks happened, but I’ve been sorely disappointed with how Tim Cook et al presented the keynotes.
Let’s go back to the iPhone 4. It was leaked majorly, but Watch the keynote. Steve Jobs was self aware, made a joke about it and he actually created a presentation that made us more intrigued about the iPhone 4. Tim Cook and Phil Schiller just didn’t do any of these. Their keynotes were borderline boring so the products became not as interesting after the leak.
I know it’s hard to replicate Jobs’ distortion of reality, but at least they could’ve done a better job.
You are right. Thought about this a bit. Craig, should run the keynotes - makes them fun , and is a natural at it. Or maybe Cook should try just being himself and not trying so hard to pretend he is very excited .
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Jobs was genuinely a product guy, and excited to launch his baby to the world. This brought the audience in, like a great story being told, where you want to hear the next part.
Current keynotes are like watching a PowerPoint presentation by a finance guy , pretenting to be excited . This has a negative affect on people , cause if you are bored , you are not looking forward to seeing this product ASAP ... wanting it ... the simple fix is, let Craig run them, bring life back into them, Cook needs to be more like Ives in these keynotes ...
What’s wrong with the current EarPods? You can’t ask for much more out of free earbuds.Where’s the charger and new EarPods , that’s all I want
What a boring week on MR.![]()
I am genuinely anticipating what they will do with the 2019 MacBook Pro...I almost upgraded last week to a 15" Pro over my Early 2011 13" Pro that I bought new and still works great...but I am going to hold out in hopes for an excellent 2019 model, that gets a lot more praise than the 2016-2018 models.
Simple replacement (Cook), Craig Federighi.
Maybe turning the channel for a week would be a better response? Think about the editors who day after day work their butts off to bring news to the community.
There are a lot of people who come here to read their stories. Sometimes it's not all about you.
64 bit chips were a complete surprise. I can't think of much else.Was there anything apple did that wasn’t leaked?
I am genuinely anticipating what they will do with the 2019 MacBook Pro...I almost upgraded last week to a 15" Pro over my Early 2011 13" Pro that I bought new and still works great...but I am going to hold out in hopes for an excellent 2019 model, that gets a lot more praise than the 2016-2018 models.
Maybe turning the channel for a week would be a better response? Think about the editors who day after day work their butts off to bring news to the community.
There are a lot of people who come here to read their stories. Sometimes it's not all about you.