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In 2019 I believe it started at the beginning of July, so I would assume sometime around then.

I wish they would go back to including a gift card rather than some headphones.
 
Usually July timeframe.

Decide if a pair of Beats is worth waiting, whether you keep or resell them.
The old advice on where. To buy a compatill applies:
  • Buy it when you need it it.
  • If you can wait, you don’t need it.
 
Back to school? LOL. More like, back to homeschool. Both my kids are home from school right now and it doesn't look like they're going back anytime soon. But if there are going to be any back to school deals, I would say late summer before the Fall semester begins.
 
To be honest, with everyone stuck at home now anyway and homeschooling, I’m kind of surprised Apple doesn’t just starts a back to school/home school promotion now.
 
Can anyone make use of this promotion? What's the usual discount?
Here's the info from last year, which has been roughly consistent with prior years: https://www.macrumors.com/2019/07/09/back-to-school-promotion-2019/

Generally it's been open to everyone, there's not a discount but instead they give something as a free bonus which you could potentially then resell on ebay or whatever and recoup some cash.

Whether they'll do something similar this year is anyone's guess - we're kinda in uncharted waters.
 
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