I’m so excited for the Bad Bunny concert!!!! There is a reason why he’s the biggest streaming artist in the world right now and that’s why he was chosen as the halftime performer! Sorry you English speakers need to learn Spanish and broaden your music tastes. You’re missing out.
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2026 Apple Music Super Bowl LX Halftime Show: Watch the Trailer Now
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mansplains
macrumors 68000
Jay Z makes the final decision on halftime shows, it follows that most performers are rap/r&b
Edit: corrected tone
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BGPL
macrumors 65816
I feel like the Apple half-time shows have nothing to do with the actual music, it's almost like they're trying to reach a target demographic. Nothing against this guy, I'm sure his music is fantastic.
Haven't watched a half-time show since Petty in 2008. RIP
Haven't watched a half-time show since Petty in 2008. RIP
You don't really even need to know the language to enjoy the music. I'm a huge fan of Gipsy Kings, go to their concerts whenever they're in town, and haven't a clue what they're saying, but it doesn't matter because their music is so good the words are irrelevant. We've introduced ourselves to some of the top Bad Bunny songs and they have great energy and beat. It'll be fun.
CocktailHour
macrumors regular
I have no idea why they have to broadcast, "I won't be watching." Do they think Wolf Blitzer will be reporting that they're not watching? 😀
Agreed -- the YOUNG demographic. Bad Bunny 's demographic is heavily 13-27 years old and very popular in spanish-speaking countries and US states. I can sit through Latinx music easier than what they've had the last few years.
Haha that is true. I listen to K-Pop all the time too without knowing a word of Korean 😀
Pretty sure you got it backwards, but this isn't the political forum so not going forward with this.
minik
macrumors demi-god
Would love to see Kpop artists at this stage, the event is in California too.
Bodhitree
macrumors 68030
I guess they know their audience… that’s what all that big data is for, no?
Anyone coming here just to say "well I never!" and boycotting the halftime show, here's a cheat sheet:
- Nobody cares
Hope this helps!
- Nobody cares
Hope this helps!
So Apple is responsible for the terrible Half Time shows. Why am I not surprised?
I'd rather listen to my toilet flush
I'd rather listen to my toilet flush
HiVolt
macrumors 68020
This is garbage, I won't waste my time.
Remember when they had the Stones, U2, Prince, Aerosmith, Tom Petty, Madonna, The Who, etc? It's all been garbage since. Last year was a travesty, this is gonna be even worse.
Remember when they had the Stones, U2, Prince, Aerosmith, Tom Petty, Madonna, The Who, etc? It's all been garbage since. Last year was a travesty, this is gonna be even worse.
quietstormSD
macrumors 65816
They ok. The best one of all time was Michael Jackson, and the 2nd best was the Justin Timberlake/Janet Jackson one. But nothing will ever be able to top the Michael Jackson one.
Now it's just a mish mash of collabs. Decent. But not memorable like the 2 I mentioned.
Its going to be great.
Haters can cry all they want we know why you hating.
Bad Bunnnnnnnny!!!!
Haters can cry all they want we know why you hating.
Bad Bunnnnnnnny!!!!
CasinoOwl
macrumors 6502
I haven't listened to much of his music, but watching that promo says it's going to be a good time. It's pretty sad how many people think he's not American, and are parroting the expected propaganda from the usual suspects.
Yeah, I'm gonna be honest: I haven't really listened to his music. Like I listened to it just to see what's up. It's not my kind of music, but like... have people forgotten that you can not like something and then choose not to engage with it? Everything has to be black and white in this day and age.
Whenever people are having fun without hurting someone, I generally feel good about it. Let people have their fun. If other people enjoying themselves makes you unhappy, you're creating a world of misery for both yourself and those around you.
Whenever people are having fun without hurting someone, I generally feel good about it. Let people have their fun. If other people enjoying themselves makes you unhappy, you're creating a world of misery for both yourself and those around you.
I will be watching the Turning Point USA event instead at the halftime show. Bye bye Bad Bunny.
iMac The Knife
macrumors 65816
Lest we forget (for all you Bad Bunny die-hards):
Michael Jackson: In just three album cycles (Thriller, Bad, Dangerous), MJ moved 110 million albums. Every one of those 110 million units required a human being to spend roughly $10–$15 (about $35 today).
By the end of 1984, approximately 20 million copies of Thriller had been sold in the United States. At that time, there were roughly 85 million households in the U.S.
The statistic:
20 million albums / 85 million households = ~23.5%
The reality:
By late 1984, more than one out of every five American households owned a copy of the album.
Please remember these numbers:
Total human beings on Earth in 1984: Approximately 4.78 billion
Total human beings on Earth in 2026: Approximately 8.27 billion
In 1984, MJ won a record-breaking eight Grammys in one night—a record he still holds to this day. BB has won three total in the approximately ten years he’s been on a major streaming platform. And keep in mind, BB’s American, just like MJ was. 😉
1,500 streams = 1 album sale
How many streams would it take to match Michael Jackson's 500 million sales?
To equal 500 million album sales, an artist would need 750 billion streams.
For comparison, BB has approximately 101 billion streams total as of January 2026. BB is about one-forth of the way to matching the total years of MJ's career (really one-third of the way when considering MJ as a solo artist)—so good luck with getting even close to that number. Let's all look up BB in 10 years and see where he's at. 🤣
And, don't even get me started on Elvis. 🙂
Remember, folks, to put this all into perspective: Taylor Swift is number one on the planet in terms of all-time music streams.
“When we’re on the phone, and you talk real slow,
’Cause it’s late, and your mama don’t know…”
Right—because talking slow will keep your mama from hearing you. Yet, these brilliant lyrics contributed to Taylor’s 118 billion streams. 🙄 That says it all when you think about today’s “streaming world.”
In short...sit down, Mr. "Bunny".
Michael Jackson: In just three album cycles (Thriller, Bad, Dangerous), MJ moved 110 million albums. Every one of those 110 million units required a human being to spend roughly $10–$15 (about $35 today).
By the end of 1984, approximately 20 million copies of Thriller had been sold in the United States. At that time, there were roughly 85 million households in the U.S.
The statistic:
20 million albums / 85 million households = ~23.5%
The reality:
By late 1984, more than one out of every five American households owned a copy of the album.
Please remember these numbers:
Total human beings on Earth in 1984: Approximately 4.78 billion
Total human beings on Earth in 2026: Approximately 8.27 billion
In 1984, MJ won a record-breaking eight Grammys in one night—a record he still holds to this day. BB has won three total in the approximately ten years he’s been on a major streaming platform. And keep in mind, BB’s American, just like MJ was. 😉
1,500 streams = 1 album sale
How many streams would it take to match Michael Jackson's 500 million sales?
To equal 500 million album sales, an artist would need 750 billion streams.
For comparison, BB has approximately 101 billion streams total as of January 2026. BB is about one-forth of the way to matching the total years of MJ's career (really one-third of the way when considering MJ as a solo artist)—so good luck with getting even close to that number. Let's all look up BB in 10 years and see where he's at. 🤣
And, don't even get me started on Elvis. 🙂
Remember, folks, to put this all into perspective: Taylor Swift is number one on the planet in terms of all-time music streams.
“When we’re on the phone, and you talk real slow,
’Cause it’s late, and your mama don’t know…”
Right—because talking slow will keep your mama from hearing you. Yet, these brilliant lyrics contributed to Taylor’s 118 billion streams. 🙄 That says it all when you think about today’s “streaming world.”
In short...sit down, Mr. "Bunny".
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sw1tcher
macrumors 604
Those are all artists from last century.
The NFL audience demographics is skewing younger and more diverse. Over 50% are millennials (44 years old) or younger. Some 46% are female.
Start.io | NFL Fans in United States Audience
Explore live audience data for NFL Fans in United States. Geolocation stats, demographic insight and more. Activate now
www.start.io
More Hispanics are classified as an "avid fan" than other ethnicities, and that's only grown since 2023.
NFL interest by ethnicity US 2023| Statista
The National Football League comprises 32 teams from across the United States competing in two conferences split roughly by region.
www.statista.com
Latinos are the fastest-growing fanbase in the NFL. What's the league's playbook?
The NFL is reaching more Latinos than ever. Here's how they've scored with a Spanish-speaking audience.
www.npr.org
Latinos are the fastest-growing fanbase in the NFL
[ . . . ]
In 2024, that's no longer the case. The NFL is beginning to shift its league's perception — formerly as one of American pride, militarism, and rigid conservatism (see: the backlash on Colin Kaepernick's infamous kneel in 2016) — to one of global inclusivity, community values and mindfulness (see: the Washington Commanders changing their franchise name and logo in 2020). It hasn't been a perfect transition, but it's clear the NFL is seizing an opportunity to re-brand and reach more fans, especially outside of the States.
In November during an NFL game in Germany, commissioner Roger Goodell stated the league would like to play as many as eight international games beginning next season. Currently, the NFL's two largest international markets are Mexico and Brazil, with a reported 39.5 and 35.9 million fans, respectively. Germany, China and the United Kingdom round out the top five, each with less than 20 million supporters.
In terms of overall viewership growth, Latinos lead the way. League sources confirmed Latino viewers (both English- and Spanish-speaking) have spiked by 11%. Spanish broadcasts alone have jumped 34% compared to previous years. Those numbers are good enough to outpace any other demographic of measurable fan growth.
You really believe the NFL don't know who their audience is? If the NFL were to continue to cater to the same demographics as they did from 2 decades ago nevermind last century, they'd turn into Harley-Davidson.
It’s going to be a lecture with a lot of over the top symbolism and more lecturing.
GfPQqmcRKUvP
macrumors 68040
This thread always brings out the worst of this site.
Oh how loving and accepting the MR community is
/s
/s
abowlby
macrumors 6502a
They can't do that, they need the game to be the headliner attraction. Money For Nothing's opening riff alone is better than an entire Superb Owl.