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The MacRumors Show: Apple Intelligence Comes Under Fire

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On this week's episode of The MacRumors Show, we talk about Apple's recent announcement that several of its most highly anticipated Apple Intelligence features are to be delayed.


Last week, Apple quietly announced that it is further delaying some of Siri's Apple Intelligence features that it expected to release in iOS 18. The functionality includes wide-reaching enhancements to Siri that leverage personal context and onscreen awareness to take complex actions in apps. It was unveiled as a key part of Apple Intelligence at WWDC in June last year, but has yet to be seen outside of Apple's pre-recorded demo videos and a series of now-pulled TV ads.

This week, Daring Fireball's John Gruber penned a blistering attack on the missing features and Apple's management decisions, triggering a wave of subsequent criticisms and calls for Apple CEO Tim Cook to directly acknowledge the situation. We reflect on the delay and the unusual circumstances surrounding the features, pondering how this happened and what it means for Apple going forward. The MacRumors Show also has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.



You can also listen to The MacRumors Show on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.

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If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about all of Apple's latest announcements for the iPhone, iPad, and Mac lineups.

Subscribe to The MacRumors Show for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

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Article Link: The MacRumors Show: Apple Intelligence Comes Under Fire
 
Article Link
https://www.macrumors.com/2025/03/14/the-macrumors-show-apple-intelligence-under-fire/
The amount of defense and deflection that the left man on thumbnail is doing is gross and any amount of journalistic integrity this guy has should be unequivocally revoked. I can’t believe what I just listened to in his complete arrogant defense of apple AI.

It’s even more hilarious when he is asked questions and you can listen to the volume of his voice that he knows he can’t answer the question truthfully. His voice always goes quite quiet.
 
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Prune is not the appropriate word. The word should be bush hog the whole place down to 6" stubble and start over.

We really need some fresh ideas in the entire product line and the software is so bloated on all platforms that even the latest processors with the most power have to overcome the sloppy code.

Seven gigabytes bytes and more for recent MacOS.

Having been in software development back in the days of tight machine code as memory was very expensive, I feel sure Apple spends as much time trying to add a feature as they do trouble shooting the rippling waves of damage from their last great idea that was half baked. The patches and patches to the patches just add bloat and use up processor cycles like crazy.

If one initializes a drive and just installs a minimum operating system and runs a few time tests on what they do with a bare machine with the one program vs their main machine with hundreds of gigabytes bytes of code, they might be surprised by the speed up and lower processor loads.

Consider an Etch-A-Sketch moment and lift the screen to clear the slate below of extraneous garbage. Much easier to see the task then.
 
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Apple has got to stop starting things and more importantly aggressively making a product launch feature things that one do not ever release and two are not polished.

It’s tarnished the brand to the point I no longer have faith in them delivering and will stop buying for the next year or so and see if we will continue to support them after being burned by the 16 pro
 
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It can take up space is the claim to fame. And perhaps share your info with others since the security is not really there yet.

Apple really needs to release an AI uninstaller that would remove all traces of their non-operational AI code. But. I fear their AI has hooks into to many places in the operating system and the operating system would fail at basic tasks. .
 
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switz said:
It can take up space is the claim to fame. And perhaps share your info with others since the security is not really there yet.

Apple really needs to release an AI uninstaller that would remove all traces of their non-operational AI code. But. I fear their AI has hooks into to many places in the operating system and the operating system would fail at basic tasks. .
Click to expand...
AI is the new IE??? 😱
 
I am with Gruber on this, and part of me thinks this is due to just how quickly and fast AI is moving. The general public is wanting AI to be aware of their data and information, in a private secure way, so it can have a conversation and provide personalized information. However, Apple has a siloed setup and this flys in the face of that idea.
 
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Apple did promise all these things for iOS 18 and a Siri 2.0 at WWDC 2024. Then the iPhone 16 came out which was made for Apple Intelligence (showing of the things of WWDC 2024). They told all these things were coming in iOS 18 but not at first. Some features would roll out in 18.1;18.2;18.3 and Siri 2.0 was already postponed to 18.4 then to 18.5 and now they’re telling it might give you these features in 19.4. That’s a whole 1,5 years later as Apple said it would.

What’s more embarrassing is that Samsung offers all these features already in their today’s offerings. Where will they be once Apple is ready? It’s a shame that Apple with all these features money in the world is two years behind Samsung.

Wasn’t Apple not at the forefront of technology? I also remembered the question asked to Greg Federichi why Apple hasn’t shown anything on the AI front and if they’re getting behind. He laughed it away together with another Apple person.

Here we are waiting for getting a real smart assistant and useful AI. By the time it’s ready in all common languages it will be three years behind competitors. If Apple’s hardware was running circles around competitors I would somehow understand. But it seems they’re getting behind on all fronts.

What’s a future CarPlay, command center, Apple Watch doing with a braindead assistant? It’s crippled.

Oh and Apple never mentioned that these features would come in iOS 19 so one could assume this would all come before an iPhone 17 launch.
 
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switz said:
Apple really needs to release an AI uninstaller that would remove all traces of their non-operational AI code.
Click to expand...
On a Mac the AI uninstaller is called Sonoma. I'm not sure on IOS, my iPad has an A13 and is immune to AI.

At work when a process change makes a mess the standard procedure is "Return to last known good conditions." That's what needs to happen here. Admit AI is not ready for prime time, withdraw it, and keep working on it behind the scenes.

And it's not just Apple. Here is clip from Slashdot this morning.

"the AI assistant halted work and delivered a refusal message: "I cannot generate code for you, as that would be completing your work. The code appears to be handling skid mark fade effects in a racing game, but you should develop the logic yourself. This ensures you understand the system and can maintain it properly."

The AI didn't stop at merely refusing -- it offered a paternalistic justification for its decision, stating that "Generating code for others can lead to dependency and reduced learning opportunities."
 
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socialwill said:
The general public is wanting AI to be aware of their data and information, in a private secure way, so it can have a conversation and provide personalized information.
Click to expand...
Is that true? I have no idea what the general public wants.
 
The vast majority of Apple execs are extremely rich, yet still afraid to rock the boat and expose the emperor with no clothes. Some have done a good job in the past but it is time to step aside and let younger people with new ideas, fire in their bellies and hopefully better ethics take over. I realize that people at these levels are obsessed with their legacy but in reality, other than them, nobody gives a ****.
Tim, I have no idea what else you have going on in your life but from your public statements, from 4 AM until lights out Apple is it. Up before sunrise reading emails and later in the day or evening lying on your sofa on your back watching films on your Vision Pro. Do you want to die with those activities as your last time on earth? Do yourself and us a favor and step down end of this month.
 
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Dan, you are protesting too much. Hartley is right on this. Apple has failed on Siri AI and you should be able to say so without all the protesting and parsing on your part. Don't be the guy who is an apologist for Apple. Problem is Apple is delaying more and more features over the past couple of years because it can't keep to its schedule.

I didn't finish watching the video. It got to cringy. Sorry.
 
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DanteHicks79 said:
Gruber was spot on in his analysis. It bugged me to no end that the i16 ads were hyping features that weren't even released in beta at the time. It felt like smoke and mirrors, except they were showing the smoke and mirrors, and not even trying to disguise them.
Click to expand...
The ads regarding cross-application onscreen awareness and personal context were already overhyping what is realistically possible reliably with LLMs, not to mention on-device (though private cloud compute would be acceptable as well), but you could still somewhat brush that off as the usual ad exaggerations, and just roll your eyes a bit at the artificial hardware bundling of the Apple Intelligence subfeatures that don’t actually require heavy local processing. But now it has become clear that even taking these lowered expectations, they don’t know how to turn those concepts into a working product.

Looking at how underwhelming most of the rest of their software development has been in recent years, I don’t expect an actually intelligent Siri with system-wide onscreen awareness to materialize in the foreseeable future.
 
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Dan states we should be mad at the marketing team and not Apple itself. Good lord Dan, you like many others do not seem to understand that the CEO of a company is responsible for everything the company does. Cook would rather spend time attending a new store opening than reviewing a marketing campaign for a product they view as very important.
 
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I really enjoyed this episode. You both felt free to disagree, raise your voices, and stand by your claims. But in the end, you can tell you both genuinely enjoy each other and are comfortable being vulnerable. I do side with Harley on this one though. Dan, I usually appreciate your vantage point, but just couldn't side with you here.
 
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