Apple CEO and Brad Pitt Promote 'F1 The Movie' at Fifth Avenue Store

[MacRumors]

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the upcoming Apple Original Film "F1 The Movie."

The unexpected appearance followed a packed panel discussion featuring "Severance" cast members Adam Scott, Patricia Arquette, and Britt Lower to chat about their work on the hit Apple TV+ show.

Pitt greeted the crowd and said he was excited for fans to see the movie, calling the high-octane thriller the "most visceral racing film ever made." Meanwhile, Cook was keen to tout the film's authenticity and spoke about how Apple's iPhone camera technology used to capture the immersive in-car footage. "It was important for us to be authentic to the sport and really capture that immersive feeling of being in the car," Cook told attendees.

Apple's engineering team developed a custom camera module using iPhone components specifically for mounting on Formula 1 cars during actual races. The module resembles a standard broadcast camera but contains an iPhone sensor and A-series chip. It was designed to withstand extreme speeds and conditions while capturing footage in Apple's ProRes format. Wired has an in-depth look at the engineering challenges behind the approach that's well worth a read.

Directed by Joseph Kosinski and produced by Jerry Bruckheimer alongside F1 legend Lewis Hamilton, the film stars Pitt as a veteran driver attempting a classic comeback. "F1 The Movie" opens globally in theaters and IMAX on June 27. Apple has also released a unique haptic trailer over on the TV app that uses the iPhone's Taptic Engine to create vibrations that sync with the on-screen action – be sure to give it a watch.

Article Link: Apple CEO and Brad Pitt Promote 'F1 The Movie' at Fifth Avenue Store

 

[Oblivious.Robot]

Will watch it when it comes to Apple TV+ on my 4th free trial. lol

 

[JapanApple]

Can't wait to watch the movie.

 

[R740]

The guy in red next to Tim Cook holding a non-iPhone. Brave.

 

[opeter]

The guy in red next to Tim Cook holding a non-iPhone. Brave.

Does the asian looking guy on the far left, who is doing a selfie, using an iPhone?

 

[Veinticinco]

Ridiculous amount of $$$ and hype in the filming and promotion of this movie.

The plot synopsis reads like a cliché and race-wise, I doubt there’ll be anything we haven’t seen done better and before from Rush and Cars 2. Of course, “Senna” will always be the ultimate F1 watch.

 

[WarmWinterHat]

I'm pretty sure I saw this back in elementary school:

Days of Thunder (1990) ⭐ 6.1 | Action, Drama, Sport

1h 47m | PG-13

www.imdb.com

 

[krazzix]

Hard to believe there's only a 3-year age gap between those two!

 

[klasma]

The guy in red next to Tim Cook holding a non-iPhone. Brave.

Not brave enough to not disguise his face.

 

[DelayedGratificationGene]

I'm pretty sure I saw this back in elementary school:

Days of Thunder (1990) ⭐ 6.1 | Action, Drama, Sport

1h 47m | PG-13

www.imdb.com

Ya well I’m pretty sure the effects will be a little better than a 35 year old movie lol.

 

[DelayedGratificationGene]

Hard to believe there's only a 3-year age gap between those two!

Nah I don’t think there’s that much of a difference. Tim does look a little older for his age but Brad Pitt looking pretty much close to his age too. Actually Tim’s hairline better than Pitts. Add a little dye to that and look out! Tim breakin hearts Lol

 

[DelayedGratificationGene]

Tim looks pretty relaxed as does the rest of the Apple top execs during interviews(business as usual) all the while the financial media etc shouts Apple is finally doomed! Lol.

 

[ralph_sws]

Hard to believe there's only a 3-year age gap between those two!

Tim looks like his grandpa

 

[WarmWinterHat]

Tim looks like his grandpa

He's 64. That's a grandpa age.

 

[DocMultimedia]

I'd rather have them promote an increase to the AAPL dividend. 🤣

I'm looking forward to seeing it when it makes it to streaming. I'm sure the sound and FX will be great.

 

[klasma]

Ya well I’m pretty sure the effects will be a little better than a 35 year old movie lol.

So style over substance. Well, it's an Apple product.

 

[iObama]

No thanks. I’ve read the divorce docs. Brad Pitt’s a hard pass for me.

 

[DelayedGratificationGene]

So style over substance. Well, it's an Apple product.

Nah c’mon now. You knows Apple has the greatest products half the worlds population agrees. Also people go see movies now for special effects and action. Kids nowadays would be kind of underwhelmed with Days of Thunder.

 

[markgpearse]

Where's Tim's right hand??

 

[CharlesShaw]

Where's Tim's right hand??

Attaching a large Apple sticker on Brad's sweater.

 

[Shirasaki]

Prior to seeing this post, the only thing that raised my awareness of this movie was a random YouTube video of what I believe is this movie’s OP, performed by a hot lady and lots of effects. YouTube pushed it to my feed and I couldn’t resist looking at that hot lady.

Turns out this movie is indeed real and it is coming to Apple TV.

 

[Belisama]

"F1 The Movie" is clearly the best F1 movie for people who know strictly nothing about F1 and want to look cool.
They work hard and spend a lot to promote a motorsport that used to be great but has become utter garbage.
And desperately boring...

 

[Ghengis LeMond]

Can we please remove 'immersive' from the lexicon and retire it to the place where they keep all the other nonsense overused corporate buzzwords like paradigm, ideate and synergy?

 

[Duke24]

I guess the DTLA location was a bit busy...

 

[D-a-a-n]

Can we please remove 'immersive' from the lexicon and retire it to the place where they keep all the other nonsense overused corporate buzzwords like paradigm, ideate and synergy?

I'll give you the ultimate corporate buzzword: "Thought leader"