Check Out This Music Video Shot With 40 iPhones

[MacRumors]

Japanese band Kroi's latest music video for the "Method" single was recorded using 40 iPhone 16 Pro models, according to Apple.

The iPhones were used to capture video from every angle simultaneously, with all of the shots merged into a single 3-minute music video.

Apple shared details on Instagram, and Apple's marketing chief Greg Joswiak also highlighted the video on social media.

https://twitter.com/x/status/1951338221927014511

The video was directed by Japanese filmmaker Taichi Kimura, who was also recently featured on Apple Music. Apple regularly highlights videos, movies, and TV shows that use the iPhone for its ongoing "Shot on iPhone" series.

Article Link: Check Out This Music Video Shot With 40 iPhones

 

[chelsel]

Just, why?

 

[JohnRckr]

Imagine what he could shoot with 41 iPhones.

 

[JoshuaBru]

Absolutely slaps on mute

 

[everlast3434]

Sure, he's talented, but what about his barber???

 

[Jumpthesnark]

The song has a '90s funk vibe, reminds me of Jamiroquai.

 

[Taq'aix]

Deploying 40 cameras adds nothing meaningful to the video beyond creating a chaotic, overstimulating viewing experience that’s genuinely difficult to follow.

That YT thumbnail tho, LOL.

 

[netsped]

Same result could've been achieved paying for 5 more hours of location time and only using 3 iPhones for multiple angles. But at least they got what they wanted, Apple exposure for the price of 40 iPhones. LOL.

 

[TNman]

This isn’t very impressive after everyone is doing it. Wow they filmed a video or movie with iPhones. Cool

 

[CocktailHour]

Japanese band Kroi's latest music video for the "Method" single was recorded using 40 iPhone 16 Pro models, according to Apple.

The iPhones were used to capture video from every angle simultaneously, with all of the shots merged into a single 3-minute music video.

Apple shared details on Instagram, and Apple's marketing chief Greg Joswiak also highlighted the video on social media.

https://twitter.com/x/status/1951338221927014511

The video was directed by Japanese filmmaker Taichi Kimura, who was also recently featured on Apple Music. Apple regularly highlights videos, movies, and TV shows that use the iPhone for its ongoing "Shot on iPhone" series.

Article Link: Check Out This Music Video Shot With 40 iPhones

Lights are soft, but directional, emphasizing everything iPhone cameras do well, while avoiding lighting that would risk creating artifacts. Most lights overhead. No real reason to use iPhones except for the publicity. But it looks good due to carefully watching these issues.

 

[Johnny907]

Maybe this is something to the adderall-chomping TikTok crowd. To me it’s a bit of a mess.
Not sure how others feel about it but to me, these sorts of stories come across like false advertising. They ostensibly propose all the high end things you can do with your iPhone. Is it technically feasible? Sure. Can you even begin to attempt it without tens of thousands of dollars in additional equipment and software? Nope. Could the same be achieved for half as much with some old DSLR’s off eBay? Absolutely.
So at the end of the day it’s just misleading in spirit if not factual in letter, and ultimately a turn off towards the product and the brand.

 

[cjsuk]

I bet the person working at the Apple Store who had to do the returns of the 40 iPhones before 2 weeks was up was annoyed.

 

[nfl46]

Haha. What in the world! OF?

 

[xaanaax]

Pro tip: if you want free advertisement, shoot your video clip or film with multiple iPhones.

 

[rishey]

Ummm... Ok.

 

[wigby]

I wouldn't be surprised if this was also edited using AI software. When you have every angle and lighting setup ready to go and cut on the beat, it's kind of a no-brainer, literally.

 

[Plutonius]

If they had 41 phones, would it have improved the music ? 40 phones helped the visuals but it didn't do anything to make me want to hear the music .

 

[bumpylumpy]

I'm more impressed by this effort by Ok Go using 64 phones:

 

[winxmac]

Mother by MUCC [23rd ending theme of Naruto: Shippuden] used several iPads

 

[SDJim]

I'm more impressed by this effort by Ok Go using 64 phones:

Came here to share this! Shout out to the OG's!

 

[wbeasley]

I'm more impressed by this effort by Ok Go using 64 phones:

these guys always do fun and interesting videos.

 

[Boeingfan]

The fact that it was shot on multiple iPhones adds nothing notable for me; it just feels like every other music video out there.

 

[lk400]

Deploying 40 cameras adds nothing meaningful

sure, it gets an otherwise forgettable song exposure by Apple people posting about it… and that’s about it. Lol

 

[MacBH928]

What is supposed to be impressing? multi shot has like been around since pre 60s

 

[svish]

Good to see the iPhone cameras in action. The iPhone cameras have improved a lot in the recent years. Waiting to see the improvements in the upcoming 17 Pro Max.