More and more players are coming into the market. It's beginning to look like the pioneering days of MP3 players before the iPod made it what it is. Now, 2wire has released a Blockbuster player that looks very familiar. Check this out: Read about it @ cnet, here. Having vendors copy AppleTV shows that either Apple is doing something right, worth plagiarizing or 2wire is simply guessing that AppleTV is going to get as big as the iPod so they're putting their money on Apple repeating their success.