I think I am an odd iphone user....I don't have ANY music on my phone and NO games. I have Documents to Go, a number of productivity apps, some interesting apps like Molecules, OECD, etc. So when I see that the operating system is updated I look for better battery life, multi-tasking capability, memory management, etc. I know most people use their iPhones for entertainment and that if I'm just about productivity I was supposed to have bought a Blackberry, but please Apple, think about us as well. The iPhone is not just about music and videos!