The chips themselves are actually cheaper/capacity than their larger die counterparts. The controllers I don't think are inexpensive (not the Samsung or Indilinx parts anyway).
But in the case of the 1TB Colossus, it's essentially multiple drives running as a stripe, with control in the drive's controller chip/s. You need multiple controllers I would think, as well as a lot of Flash chips. But as the MSRP is $2200, there's plenty of profit margin in that price. What we're seeing on the street ATM, is gouging.