3 Million Phones * $30/case = $90 Million

Discussion in 'iPhone' started by KidStallyn, Jul 16, 2010.

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  1. KidStallyn macrumors 6502

    KidStallyn

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    #1
    I'd say that's a pretty HUGE thanks you. And that's JUST on the number of phones they've sold NOW! They're giving out free cases through September. That number could go well over the $180 Million mark. Especially with launches in over 30 more countries!

    Apple went way above and beyond here. I do give them kudos to how they handled the situation. For those of you that don't. Take your phone back to Apple for a full refund and get something else. It's fairly simple here.
     
  2. nasa25 macrumors 65816

    Joined:
    Apr 11, 2010
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    canada
    #3
    your forgetting the fact that it only costs apple like $.10 to actually produce the case, so its $300k, not $90M
     
  3. jlmitnick macrumors regular

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    Sep 22, 2009
    #4
    Yeah but how much does it cost Apple to manufacture that bumper case?

    5 cents?
     
  4. dvrmstrng macrumors 6502

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    Mar 2, 2006
    #5
    thank you..i didn't even have to edit my original post you guys said it for me.
     
  5. khong1010 macrumors member

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    Aug 1, 2008
    Location:
    San Jose, CA
    #6
    actual cost to manufacture the bumper is probably less than $2?

    so 3million iphones X $2 = only $6 million.

    so.. that's the easiest way out for this mess..
     
  6. jack612 macrumors newbie

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    Jul 11, 2008
    #7
    You're crazy if you think the bumpers cost Apple anywhere NEAR $30.
     
  7. Rob Mclovin macrumors 6502

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    Jul 24, 2008
    #8
    A bumper is sold at retail at 30 dollars, that doesnt mean it costs 30 dollars to make. At most the actual bumper costs 1 dollar to manafactuer, and through shipping and sellers each bumper will cost them about 3-5 dollars.

    4* 3million
     
  8. rorschach macrumors 68020

    rorschach

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    #9
    Manufacture cost is irrelevant. They are REFUNDING that much money.
     
  9. firestarter macrumors 603

    firestarter

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    #10
    Oh yeah!

    [​IMG]
     
  10. Malig macrumors member

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    Jun 28, 2010
    #11
    lol, yes it cost apple $30 to manufacture those cases, they make no profit on them at all.. lol
     
  11. bababoey14 macrumors regular

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    Jun 23, 2010
    #12
    son are you this dumb????? It cost maybe $1 to make....plus less than 20% of all people would buy that piece if rubber any way lol
     
  12. bruinsrme macrumors 601

    bruinsrme

    Joined:
    Oct 26, 2008
    #13
    Yeah bumpers could cost more than $3 with the packaging.
    Shipping probably costs more than the actual bumper.
     
  13. appleguy123 macrumors 603

    appleguy123

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    #14
    They still are only out the manufacturing and distribution costs. It's the same as all the free cases they will give away.
     
  14. dangsdunks macrumors member

    Joined:
    Jan 27, 2009
    #15
    they sold a bumper, refund a bumper, total cost to them is the cost of bumper.

    basically they are refunding the money that they received
     
  15. oakland6980 macrumors member

    oakland6980

    Joined:
    Jun 21, 2010
    #16
    yea they have to cost less then $1 to make. and not everyone would buy one if they were free so they're not loosing revenue from every iPhone sale towards a bumper.
     
  16. Adisah macrumors regular

    Joined:
    May 29, 2008
    #17
    This is nothing for them, especially considering the cost of a recall.

    They have 40 Billion dollars sitting around. This is a drop in the bucket. lol
     
  17. niuniu macrumors 68020

    niuniu

    Joined:
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    #18
    You would have to be utterly ignorant to think that this costs Apple 90 million dollars! LMAO :D

    Seriously, go out and get an education some of you!
     
  18. OneMike macrumors 603

    OneMike

    Joined:
    Oct 19, 2005
    #19
    3 Million Phones * $30/case = $90 Million

    More like

    3 Million Phones * $0.1 manufacturing costs = $300,000
     
  19. firestarter macrumors 603

    firestarter

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    #20
    Nope. Folks wouldn't have bought cases if there wasn't a problem to begin with!

    Apple's 'free cases' will help them offset any drop in demand for the phone.

    No money lost here...
     
  20. KidStallyn thread starter macrumors 6502

    KidStallyn

    Joined:
    Mar 6, 2008
    #21
    I'm not talking about the manufacturing costs, of course that's less....they have to REFUND the ACTUAL cost to people who've already bought cases. Yes, the full 30 + tax.

    Future giveaways will only cost them the manufacturing cost. Either way, it's LOST revenue to Apple to the tune of what they WERE selling them for minus the manufacturing cost. HUGE!
     
  21. darknyt macrumors 6502a

    Joined:
    Sep 17, 2009
    #22
    Don't forget they already reported revenue on the 7 days of case sales in Q2 '10.

    Completely insignificant, materiality-wise from their auditor's perspective I'm sure, but a little irritating.
     
  22. timeconsumer macrumors 65816

    timeconsumer

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    Aug 1, 2008
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    #23
    Sure it doesn't cost apple $90 million to manufacture the case, but, that is lost revenue. If everyone was to purchase a bumper at the $30 price, then Apple would gain $90 million rather than lose 3-6 million by giving this away for free or refunding. But I'm probably wrong, so I should go get an education.
     
  23. ct2k7 macrumors 603

    ct2k7

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    #24
    I don't think there are 3,000,000 bumpers out there....
     
  24. OneMike macrumors 603

    OneMike

    Joined:
    Oct 19, 2005
    #25
    Yes, but in that case you're saying that 3 Million people got bumpers to begin which is not true. Way less.

    Either way I agree. Lost revenue, just a way smaller figure than what you listed.
     
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