Thought you folks might enjoy this article. Couple of interesting points: By the analyst's estimates, the Edition sold in the thousands (40k), rather than millions, yet the revenue is almost on par with the Sport ($500 million vs. $675 million). I thought the author had a good analogy on just what it took to manufacture this. I'll quote bits and pieces here, but I recommend checking out the blog to see his whole analogy. The article I cited was also picked up by 9to5Mac.