notjustjay said:... Dell seems to be a big enough company that they can take hits like that, and I think their goal is to saturate the market as much as possible with their stuff, regardless of quality issues.
That said, I own a 20" Dell display and I think it's great -- about the ONLY thing I can fault it for is its appearance, as it's not nearly as sleek as the Apple display would have been. But, it was half the price...
Bingo - If Dell achieves enough volume they are profitable despite the big discounts and higher than average number of returns. That's how Dell has become so successful.
I did the same thing as you - I really liked the Apple displays but at double the price the Apple was simply out of reach pricewise. I'm happy with my 2005FPW, though I admit if money was less of an issue I probably would have bought the Apple.