well, that's not exactly true.
Movistar in Spain is playing the hide-and-seek game of marketing. They have said nought about hw much the tariffs or the iphone itself will cost.
Instead the put a website where you could fill in a form to request information about the iPhone as soon as it is made public.
The 300,000 pre-order number is false. It just means 300,000 people filled in such form.
Looking back at the monopolistic nature of Telefonica in spain, I'm sure the tariffs will be expensive and unrealistic, and hence out of those 300,000 insteredted, the real number of sold iphone will be, definitely, much lower indeed.
It really pisses Spaniards off when they see the ADSL or mobile tariffs Telefonica has in the UK, when compared to those they offer in their mother country.
Telefónica is just a rip-off company in Spain and all of South America.