I wouldn't hold your breath. Don't get me wrong, I like iTunes and wish I still had that choice, but I think all of NBC's new ventures will be more successful for them.
Most people still use PCs and I would be bet that the vast majority of people who own iPod with video playback capability don't watch that much video on it (or any at all). It is more of a novelty.
And the big thing is that people like things that are free. More people will consume the content and more money will be made from ads then from selling the shows on iTunes.
In my opinion, NBC should have done everything they are doing and still kept the content on iTunes, giving consumers a choice. But I don't think selling shows on iTunes meant all that much bottom line wise to NBC and they didn't think there was much potential to grow there. I think they may be right, especially considering the shoddy way Apple strong arms content providers. They don't have anywhere near the muscle in video distribution as they do with music. The iTunes Movie store is still lame.
