AT&T: Hey Steve. Look we know the gig is almost up with the iPhone. We're gonna lose our shirts when Verizon steals the show. Steve: Not my problem. You had a good run. AT&T: Ok, well at least throw us a bone with this iPad thing... Steve: Such as...? AT&T: The data plan. It's $15 or $30. Most people are gonna go for the $15 plan. Steve: Right. And? AT&T: 250mb a month is plenty of data for most people, but we need more $30 subscribers. Steve: What am I supposed to do about that? AT&T: Glve Safari a tiny cache. Like 25kb. Every time someone opens a new window, all the other pages will have to reload... Steve: I know what a cache is you dolt. AT&T: ...the faster they burn through their 250mb, the faster we can bill for more data. Steve: Fine. Apple gets 20%. AT&T: Deal.