Well, I used all three lifelines in the Apple Store today. Bought a 13" MBP and right away noticed the colours on the dock looked washed out, and overall the screen lacked vibrance. Went back the store, spoke to the guy that sold me it and after comparing the display models to mine (they were 9C9F's I think) he said they could exchange for another one. And bummer, that one also had the 9C9E display. He then said they could only exchange it one more time.. and the third one also had the 9C9E display. I had no choice but to leave the store.. Call me exceptionally picky if you want, but the vibrance on the 9C9E display is pretty poor compared to the others. I noticed it right away, and I'd really rather get one of the better display models. The guys at the store did what they could and was great I got a third attempt. They said that the whole batch was probably the "9C9E display you speak of". Now, I've realised that I don't need the top 13" MBP as I'm investing in an iMac, so wishing I had used that third attempt to swap it for the 2.26GHz model instead, which might not have had the 9C9E screen. Anyway, here's what I want to do. Exchange the 2.5GHz model for the 2.26GHz model. Thing is, I've used all three lifelines, and the Apple Store has already gone out of their way to try and please me. Would calling AppleCare and explaining the situation help? Anyone been in a similar scenario?