i was looking at handango today and the prices of software for the blackberry, windows mobile, palm... are outrageous $50 for an all in one messenger $30 for skype, pdf viewer $60. So far all of the pre announced prices for the iphone are quite a bit less than this. i know Steve Jobs has been aiming for the $10 - $20 range so just like he fixed the MP3 music industry hopefully he will get his way and fix the mobile application industry!!! The record companies may hate him but he is definitely pro consumer.