I decided I wanted to add Apple TV to my home theater system. I remembered seeing it at the local Sam's Club (Chandler AZ) a while back so I stopped in again to see if they still had them. Yep.. but 40gb model only, and the price was UNDER $190.. that's a crazy-good deal, if 40gb floats your boat. I decided I wanted to go 160gb so I paid full retail at the Apple store. Very happy thusfar. This could be further evidence of a possible refresh coming soon. They don't sell the item online at samsclub.com, nor at walmart.com. Interesting.